FitFlop bags most innovative product award

FitFlop does not only set the pace for women to get into the habit of walking as part of healthy lifestyle. It also sets the tone for ingenuity when it recently clinched the Most Innovative Product Concept given by the Cebu Chamber of Commerce and Industry, Inc. (CCCI) during the Beauty, Health and Wellness Show held at Ayala Center Cebu last year.

More than just a fashion brand, FitFlop was designed to answer the fitness needs of today’s dynamic women. Considering their hectic schedule, women nowadays barely have the time to go to the gym or follow a fitness regimen. With this in mind, former spa owner Marcia Kilgore developed a pair of shoes that will help women stay in shape without taking time off from doing their day-to-day activities.

The innovative shoes make use of the groundbreaking microwobbleboard mid-sole which engages the lower body muscles more as one walks. This results to shapely legs and thighs, and even firmer bums. “Fitflop is even more than an innovation. It is a breakthrough. It forces your legs to adjust and walk accordingly, thereby working out the muscles in your calves, ankles, butt and thighs. A good way to maintain a healthy lifestyle without exerting much effort,” said Melody Nubla, brand associate for Fitflop.

What makes Fitflop more significant is the fact that it imbibes a healthy lifestyle among women. This innovative approach to wellness is quickly making waves among forward-thinking females in the country, and was therefore enough to merit FitFlop the recognition from CCCI.

FitFlop is currently available in Res|Toe|Run (Trinoma, Ayala Cebu, Gateway and Robinson’s Galleria), Shoe Salon, The Spa, ROX and selected Bratpack stores.