According to mountaineering diehards in the northern hemisphere, the north side of the mountain is the hardest to climb because it is the iciest and has a difficult route, hence the name of the brand which is the benchmark for hiking equipment – The North Face. On the unveiling of its first outlet in the Visayas (at the SM Northwing), the TNF entourage brought into Cebu shores the authentic, innovative and technically-advanced exploration apparel and equipment to attract the extreme athletes, hardcore outdoor enthusiasts, active mass market/outdoor generalist, or anyone who appreciates the outdoors.
Among its top three product lines that have drawn great interest from Japanese, Koreans and Americans are the sportswear, footwear and outdoorwear – the latest in technology and product innovations. Before you climb the next mountain and hit the trails, equip yourself with gears from The North Face.