Every Step You Take

Not the sporty type yet you want that perfect legs…or even that proper posture? Do you have no time to workout? Worry no more! A breakthrough in fitness and fashion is finally in the Philippines!

Keep on Walking

Does running give you discomfort especially when you start catching your breath? Some people feel that certain discomfort while performing strenuous activities, and so they opt to change their exercise rituals and get back to the basic – walking. Now, there are more reasons for you to walk.

At the onset of the flip-flops mania, many manufacturers were set on research studies just to be able to come up with a saleable and feasible product in the growing shoe market. Until an entrepreneur-biochemist collaboration brought forth a brilliant brainchild that rocked the U.K. and the U.S. Even famous talk show host Oprah Winfrey considered it as one of her top picks this year. Impressive, isn’t it? Former Bliss spa-entrepreneur Marcia Kilgore and Senior Lecturing Biochemist Dr. David Cook designed FitFlop for modern women to primarily help them get a workout while they work and walk.

Be Fit!

FitFlop is for long walks in order to achieve leaner legs, improve muscle tone, increase muscle activity and circulation, improve balance and posture, and the best part is – it helps burn calories by just simply walking!

The MicroWobbleboard is the technology inserted into the midsole of the flip flop that increases muscular tension to make your legs work harder than they do in ordinary sneakers. Expert biomechanists at the Center for Human Performance at London’s South Bank University, Cook’s team, made sure they are able to develop a sole staple that has an impressive technology, capable of challenging hard to reach muscles. To know more about the anatomy of the FitFlop, and how the sandal works on you, visit their website at www.fitflop.com.

According to brand associate Melody Nubla, the product is intended for long walks for it to work miraculously. On the next day, one will feel muscle soreness, specifically on the leg part right up to the buttocks – a clear manifestation that FitFlops are effective! Flaunt the results for the world to see. Every step you take is a step towards wellness and healthier lifestyle. Comfy and stylish, as well, it comes in different colors, too with sizes from 5 to 10.

FitFlops are available in ResToeRun, ground level, Ayala Center Cebu.