100 years of Sole Invasion The C Culture

In a layman’s perspective: We could tell if a product sells when, from time to time, you see consumers patronizing the product. Let’s say, more than 50 percent of the community population gets to use it. You’re lucky enough if your product becomes a fad, talking about going big time! A product’s success story is gauged through its number of enduring years in the market, however, have also maintained credibility and quality despite having responded to the changes of times.

All-American brand Converse stood proud as the only brand that reached the 100th year mark. It has been reputed as one of the world’s coveted, iconic brands. Thanks to its winning product line – the legendary Chuck Taylor All Star shoes, or simply call it the Chucks, that skyrocketed its sales with over 750 million pairs sold. It became a hit all over the world that even Asians, such as Japanese, Chinese and Koreans embraced such staple. 

Fashion Outbreak

As a sole fad, Chucks has a roster of collection and styles that have enticed yuppies on a major scale. From basically an athletic shoes, basketball, to be specific; Chucks has totally evolved into a revolutionized aura encompassing style, creativity and originality.  It has become a favorite fashion statement due to its hip and spunky nature that rockers, hip hoppers and cosmopolitan ladies are attracted. Chucks has become a lifestyle must-have worn in different occasions. High-tops and low cuts (the “Oxford”) are among the classic lines of Chucks. Later on, knee-high, double tongue, double upper, among other versions are under its belt.

The footwear collaboration has evolved from Chuck Taylor All Star to Jack Purcell to Dwayne Wade. Converse is still kickin’ and now carries apparel and accessories.

To celebrate a century-old sole invasion is the launch of the Converse Century Footwear Collection that will pay homage to those who have made Converse the cultural icon that it is today. It includes variations of timeless classics and all-new product that showcase Converse originality factor and eye innovation and modernistic touch.