In Fitness and in Health
January 10, 2007 | 12:00am
Lightning, indeed, strikes twice. For the second time, Workout Fitness Center, owned and operated by the dynamic duo of husband and wife team, Mr. Dennis and Mrs. Sheila Delgado, was awarded as the Most Outstanding Fitness Gym in Cebu by the Philippine Marketing Excellence Award and National Shopper's Choice for the year 2006. So last December 22, 2006 at the Waterfront Hotel Convention Center, all eyes turned to the couple as they received the award given by the Philippine Marketing Awards Institute, the Asian Institute of Marketing and Entrepreneurship and the Marketing Insight magazine.
At the same time, it also garnered the award as the Number One Fitness Center in Metro Cebu awarded by the Marketing Professionals Association of the Philippines, Asia-Pacific Marketing Research Council and the National Choice magazine.
Through a combination of surveys and focus group discussions with consumers and marketing executives, and market research, Workout Fitness Center emerged as the top choice among many competitors based on the Best Marketing Practices as measured by one of the most complete and thorough marketing audits, using following metrics by the Asian Institute of Marketing and Entrepreneurship and Asia Pacific Research Council.
Furthermore, Workout Fitness Center got first placement in surveys in the field such as Marketing dominance, Market awareness, Innovative marketing practices, Publicity generated in mass media, customer service orientation, product and service quality, value pricing, likeability in advertising, truthfulness in advertising, customer confidence and over-all market acceptability.
The multi-awarded gym has a wide variety of programs offered like PRT for men and women (reducing, shaping, gaining, body conditioning, special programs for recovering patients and different sports) and a variety of aerobics (hi -lo, step, kick-boxing, Taebo and Funk). It also has fitness boxing for men and women and a separate cardio room.
Workout Fitness Center has three convenient and accessible gyms like in Workout Fitness Center Banilad Main and its two branches in Ramos and in Tabunok. Special rates include PRT and Aerobics at Php 620.00 per month and for PRT only, Php 520.00 per month. Avail of their promoby simply bringing a buddy with you when you enroll and both of you gets a 20 percent discount. Cheers to Dennis and Sheila Delgado of Workout Fitness Center!
At the same time, it also garnered the award as the Number One Fitness Center in Metro Cebu awarded by the Marketing Professionals Association of the Philippines, Asia-Pacific Marketing Research Council and the National Choice magazine.
Through a combination of surveys and focus group discussions with consumers and marketing executives, and market research, Workout Fitness Center emerged as the top choice among many competitors based on the Best Marketing Practices as measured by one of the most complete and thorough marketing audits, using following metrics by the Asian Institute of Marketing and Entrepreneurship and Asia Pacific Research Council.
Furthermore, Workout Fitness Center got first placement in surveys in the field such as Marketing dominance, Market awareness, Innovative marketing practices, Publicity generated in mass media, customer service orientation, product and service quality, value pricing, likeability in advertising, truthfulness in advertising, customer confidence and over-all market acceptability.
The multi-awarded gym has a wide variety of programs offered like PRT for men and women (reducing, shaping, gaining, body conditioning, special programs for recovering patients and different sports) and a variety of aerobics (hi -lo, step, kick-boxing, Taebo and Funk). It also has fitness boxing for men and women and a separate cardio room.
Workout Fitness Center has three convenient and accessible gyms like in Workout Fitness Center Banilad Main and its two branches in Ramos and in Tabunok. Special rates include PRT and Aerobics at Php 620.00 per month and for PRT only, Php 520.00 per month. Avail of their promoby simply bringing a buddy with you when you enroll and both of you gets a 20 percent discount. Cheers to Dennis and Sheila Delgado of Workout Fitness Center!
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