Levi's Hyper Style

It all started back almost a century ago, when one cowboy or backpacker, referred to the durable cotton jeans that defied nature's wear and tear as, to quote, "that of Levi's."

Many incarnations after, that same individual will blow his mind out of amazement when he sees Levi's latest collection and most modern palate of Red Loop Jeans for Men and LLS Levi's Ladies Jeans.

The new de rigueur jeans, and tops, for any urbanite is now blended and engineered to, well, near perfection. Unveiled last weekend at Club Formo in line with Y101's Main Room Party and Volvo, models from M.A.C.>Models Association of Cebu traversed the L-shaped runway clad in, what else, Levi's. The LLS Levi's Ladies Jeans can literally be worn from the bedroom to the boardroom to an evening soiree for it features the darkest denim ever made with a silky feel to it. On the flip side of the coin is an immaculate white denim jeans worn fabulously by Melanie Ediza with the same silky feel. Donned with her knee high boots, the model cum beauty queen cum nurse is all dressed up and anywhere to go, styled with Mark Tenchavez of Shandar's latest accessory line. Not to be outdone are the guy's Levi's Red Loop Jeans. Hunky models Cassidy Shun and Stephan Urtizberea swear it's a union of form and function as it is very comfortable paired with the latest from Mark Masa's accessory line of chains and fur.

At the same time, Volvo handpicked and awarded Cebu's Most Driven Personalities the likes of chic designer Arcy Gayatin, man about town Jonkie Ouano, newly married doll Jennifer Rodriguez Martinez and other noteworthy luminaries. Bravissimo!