But unlike Manila whose successful event was more formal and structured, the launching in Cebu, the source of the airline's name, was free-flowing, lively and casual.
Guests were warmly welcomed by airline top executives led by General Manager Bong Mojica, Vera Lim - VP for Passenger Sales, Rolando Nuñez - VP for commercial planning and support, Candice Iyog - Marketing Director, Edwin Bautista - director for government affairs and the bubbly and efficient director for special events Ana Mendoza. After cocktails and lots of picas, invitees were ushered to the mock up check-in counter and given boarding passes. Shortly thereafter, the announcement came. Passengers may now board the aircraft (which was the grand ballroom of the Cebu Marriott Hotel) and get ready for take off. And, wow, what a blast!
The sumptuous dinner which was meticulously prepared by executive chef Robert Lilja was excellent, to say the least.
A brief message from GM Mojica assured guests of CEB's continued commitment to the development of the country's tourism which is a vital component of the airline's vision and mission.
Department of Tourism Regional Director Dawnie Roa, for her part, welcomed the on-going refleeting program that will surely boost the already strong presence of the airline in the domestic front.
Entertainment was provided by versatile singer Donna Cruz who belted out poignant numbers to the delight of guests. Interesting facts to consider:
•The refleeting program aside from being a strategic corporate move, is also a vote of confidence in the country.
•By 2007 CEB will have the youngest fleet in Asia.
•The Manila and Cebu hubs will see increased activity as CEB adds more local and Foreign destinations to help spark a travel and tourism boom
•CEB will remain an on-time carrier.
•With the huge investment, CEB will also help push trade since it will have a bigger capacity to move cargo.