Men Mode

Nowadays, what women want, men want too... and that includes the joys of shopping for the latest trends in fashion, accessories that call attention, or the fragrant scents that you adore. If she has it, so does he. Men are not afraid to dress up, get groomed and indulge in a beauty regimen to keep up with a stylish lifestyle, not to compete with women but to compliment a fashionably healthy relationship, that is.

As we celebrated Fathers' Day this past week, we gave attention to men in general, not just to dads , but to our brothers, our colleagues, friends or boyfriends, who have become special in our hearts, one way or another. And just in time, FREEGO, one of the more popular denim brands that have shared the jeans apparel market today alongside popular men's label has launched its latest line of clothing, the CHINOVATION Collection. Men with a busy and active lifestyle definitely have a better alternative. Casual designs range from army shirts and cargo shorts to paisley printed buttoned shirts and basic colored slacks . Definitely a must to have this season. Its quick dry, wrinkle free , stain and water resistant quality may keep you in that comfort zone while wearing them. Perfect for the rainy days to come soon.And to take a quick run at how these outfits work, FREEGO chose three of Cebu's top male models try them on and show how style and function go together.

'Twas "raining men" last Sunday at the Metro Ayala department store when a Live Mannequin presentation unfolded before a crowd of shoppers. Wearing the CHINOVATION line, these gorgeous guys awed audiences, young and old. One of the most visible faces in print ads and fashion shows, David Baer, with his Caucasian looks was stunning in black and white combo. Mark Loyola, a new runway favorite sported a young and active attitude in layers of blue and gray shirts and corduroy jacket. Joe France Canizares, one of the most popular male models for fashion editorials in magazines and on the catwalk, was strikingly cool in army hints of camouflage and olive buttoned down shirt and slacks. Three different looks of CHINOVATION, FREGO's latest addition to its stylish line for men.

Bong Miagan of Metro ads and promo department gave two thumbs up for the successful Men Mode event that took center stage on Father's Day. With that I could say." Men are now in the mood for style" Be free, in style... Email me at [email protected]