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Freeman Cebu Entertainment

GCash partners with Mayani to ease farmers’ fund access

Ehda M. Dagooc - The Freeman

CEBU, Philippines —  Fisherfolks and farmers have been given access to easy financing following the partnership clinched by GCash and Mayani Philippines through its lending arm, Fuse Lending.

Through this partnership, both organizations have committed to expanding their range of products and services, with a primary focus on providing farmers throughout the Philippines with opportunities to harness the benefits of agritech and fintech.

This initiative aims to enhance farmers’ livelihoods granting them access to innovative and user-friendly financial tools and services.

Signing the agreement were Fuse Lending President and Chief Executive Officer (CEO) Tony Isidro, Vice President for Product and Strategy Baby Aquino, and Mayani Founder and Executive Chair Jeff Barreiro, together with Co-founder and CEO JT Solis.

“Agriculture has always been one of the most important industries of our nation. As we leverage modern technology’s financial transformation, rapid growth and sustainability are expected. We are honored to have Mayani onboard as one of our key partners as we continue introducing innovations that will help connect farmers with finance and enhance the power of financial inclusion in the Philippines,” said Isidro.

Since 2016, Fuse Lending has disbursed over PHP 100 billion in loans and has supported millions of Filipinos in achieving their financial aspirations and goals. By providing non-collateralized lending products such as GCredit, GGives, and GLoan through the GCash app, Fuse seeks to broaden access to financial services, especially for the unbanked sector, including the agri-fishery community, which has largely been traditional for decades.

For its part, Mayani, a fast-growing farm-to-table platform with over 144,000 smallholder farmers and fisherfolks across seven regions of the Philippines, 30,000 B2C customers, and a solid B2B portfolio, helps provide communities with sustainable livelihoods through its end-to-end digital agri-fisheries value chain innovation and scale-driven market partnerships.

By integrating its digital ecosystem with GCash and Fuse, it can provide more Filipino farmers and fishermen access to borrowing means that truly prioritize their needs.

“We’ve always held the belief that financial rails for the agri-fishery sector are best built on top of existing market rails for our smallholder farmers and fisherfolks. This partnership with GCash and Fuse accelerates our agri-fintech aspiration of cultivating financial inclusion for rural Philippines. By situating any loan transaction within a trade and supply chain context, I think we can finally crack the code towards making our farmers and fisherfolks bankable, credit-worthy, and financially empowered,” said Solis.

Fuse Lending, Inc. is a company that offers simple, affordable, and secure loans in the Philippines. Its primary goal is to enable individuals and small businesses to achieve financial security and growth through various digital lending products

Through the GCash App, users can easily purchase prepaid airtime; pay bills via partner billers nationwide; send and receive money anywhere in the Philippines, even to other bank accounts; purchase from over 6 million partner merchants and social sellers; and get access to savings, credit, loans, insurance and invest money, and others through the convenience of their smartphones.

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