It’s that time of year again: Battle of Christmas campaigns

CEBU, Philippines - GMA Network welcomes the most-awaited season with the premiere of the “MaGMAhalan Tayo Ngayong Pasko” Christmas campaign on its primetime newscast “24 Oras” last Thursday.

The message of love takes center stage in the Kapuso community as well-loved Kapuso artists and trusted News and Public Affairs personalities come together with viewers in a happy, heartfelt celebration of the season.

Renowned director Cesar Cosme, who helmed the project, says that the message imparted by the video is about “genuine and pure love,” much like that of a child.

Christmas is truly the season for loving one another and the network’s message is to spread the love this holiday season.

One with the network’s message of love are GMA’s best and brightest stars including Dingdong Dantes, Marian Rivera, AiAi de las Alas, Lovi Poe, Heart Evangelista, Michael V, Willie Revillame, Dennis Trillo, Tom Rodriguez, Megan Young, Carla Abellana, Barbie Forteza, Bianca Umali, Miguel Tanfelix, Andre Paras, Ruru Madrid, Gabbi Garcia, and German Moreno.

They are joined by Tito Sotto, Vic Sotto and Joey de Leon leading the Dabarkads, together with the phenomenal love team of Alden Richards and Maine Mendoza, plus Lola Nidora, Lola Tidora and Lola Tinidora.

Also featured are GMA’s formidable News and Public Affairs team with news pillars Mel Tiangco, Mike Enriquez, Jessica Soho, Vicky Morales, Arnold Clavio and Howie Severino.

With heartwarming scenes full of traditions and the sharing of the gifts of love and laughter among those we care about the most, the 2015 GMA Christmas station ID shows a holiday that is truly Pinoy, and truly Kapuso.

And as the countdown to Christmas continues, the station with a heart hopes that Kapuso viewers worldwide hear the message – “MaGMAhalan Tayo Ngayong Pasko.”

This year, the Christmas station ID theme song was sung by Pambansang Bae Alden Richards, with lyrics written by Brian James Camaya and Clare Yee, and music composed by Simon Tan.

Gestures of gratitude

Over at the Kapamilya camp, ABS-CBN stars express gratitude to Filipinos whose stories inspire them in their work and in their personal lives in their 2015 Christmas Station ID “Thank You for the Love” which also premiered Thursday on “TV Patrol.”

Sung by today’s hottest loveteams James Reid and Nadine Lustre, Liza Soberano and Enrique Gil, and Kathryn Bernardo and Daniel Padilla, together with Rock Royalty Bamboo and “The Voice Kids Season 2” grand champion Elha Nympha, the “Thank You for the Love” theme highlights how Filipinos never forget genuine and unconditional acts of love and generosity and how Filipinos never cease to give back even in simple ways.

“Ang Probinsyano” star Coco Martin, together with the cast of the top-rating series, gave soldiers from Camp Capinpin in Tanay, Rizal new sets of combat boots and enjoyed a boodle fight feast afterwards.

The “Pasion De Amor” cast packed goods at Sangley Point of the Philippine Navy in Cavite for soldiers who serve as inspirations of strength in Ayungin Shoal.

Gerald Anderson with ABS-CBN Cebu personalities led the surprise homecoming tribute for Pinoy Pride boxers and sports heroes Donnie Nietes, Mark Magsayo, and brothers Jason and Albert Pagara, while Piolo Pascual provided new uniforms to the inspiring kids of Bayanijuan Futbol Club in Calauan, Laguna.

Angel Locsin, Matteo Guidicelli, Jessy Mendiola, JC De Vera, and Paulo Avelino spent the afternoon with orphans from Meritxell Children’s World Foundation in Marikina City.

A roving Christmas Noche Buena table also went to different places to gather more families together. “Be My Lady” stars Erich Gonzales and Daniel Matsunaga dined with the farmers in Pampanga; “Doble Kara” star Julia Montes with the health and birthing station volunteers in Batangas; “You’re My Home” stars Richard Gomez and Dawn Zulueta with avid fans in Quezon City, and Kim Chiu and Xian Lim with random people on the streets.

The 2015 ABS-CBN Christmas Station ID was created by ABS-CBN Creative Communications Management headed by Robert Labayen, Johnny Delos Santos and Patrick de Leon. It was directed by Paolo Ramos, with second-unit director Peewee Azarcon-Gonzales.