Star-Studded opening for M-Talent Events and Promotions

CEBU, Philippines - Whether an event has no showbiz connection whatsoever, the presence of celebrities, however briefly, adds excitement, glamour and the necessary added publicity that organizers are longing for. Which is why a simple restaurant ribbon cutting, a company party or business chamber affair often contract TV/movie idols for the star wattage they provide.

The friends of businesswoman La Aida Lopez often turned to her when they needed guest celebrities to spice up some event, so the innate entrepreneur in her thought, why not just put up a formal talent agency that will cater to this very need? Thus was born her latest venture, M-Talent Events and Promotions.

During M-Talent Events’ grand opening last March 25 at their office along S.B. Cabahug St. Ibabao, Mandaue City, a bevy of ABS-CBN talents graced the occasion as a show of support. Leading the line-up was indie-turned-mainstream actor Coco Martin and host-actress Valerie Concepcion with her boyfriend and Cebuano ball player Dondon Hontiveros. The other guests included K-La Rivera, Aaron Villaflor, Daniel Padilla, Justin Lee, Bugoy Drilon, Liezel Garcia, Monica Sacay, Hansen Nichols and Kevin Andrew Fowler.

Presently, Lopez’ main connections are with people from Star Magic and Star Records, but she said requests for artists from other networks can also be worked out. Asked who has been the most-requested personality since the time she began booking Manila stars for events, Walang Hanggan actor Coco Martin was her quick reply.

Lopez, a graduate of Hotel Restaurant and Management, is a single mother to five kids. She has been a resident of Mandaue since 1992. Aside from M-Talent Events and Promotions, she also owns a beauty salon, hardware, car shop, printing press and travel agency.

With the existence of her company, she said negotiations between clients and the stars they wish to bring over will be easier in terms of arrangements and rates because she directly speaks with their managers, most of whom are her good friends.

M-Talent Events and Promotions is also offering the following services: Workshops for kids and teens (voice, acting, modeling and dancing), talent management and studio rentals. Showbiz personalities from Manila will serve as their workshop mentors and coaches.

For inquiries, contact 09334800166/2676572 or email [email protected].