Global Smurfs Day to vie for new Guinness record

CEBU, Philippines -  On Saturday, June 25, 2011, in celebration of the birthday of Peyo, the creator of the Smurfs (born June 25, 1928), Columbia Pictures and Sony Pictures Animation will coordinate events all over the world as part of Global Smurfs Day, a worldwide event in anticipation of the release of the Smurfs’ trip to movie theaters, it was announced by Marc Weinstock, president, Worldwide Marketing for Sony Pictures.

Weinstock said, "There are few characters as iconic as The Smurfs – for more than 50 years, they have been icons of popular culture, appealing across generations. Peyo’s creation endures, and that’s why Global Smurfs Day is a fitting way to celebrate his birthday."

On Global Smurfs Day, as participants enjoy fun Smurf-related activities in cities worldwide, they will be invited and encouraged to come to the events in Smurf costume (white Smurf hat, white pants and shoes, and body painted blue) in an attempt to set a new Guinness World Records title for Largest Gathering of People Dressed as Smurfs within a 24-hour period in Multiple Venues. The events will be synchronized around the world – this will see the most Smurfs that have ever been gathered at the same time.

To achieve recognition from Guinness World Records the global events must collectively add up to more than 2,510 Smurfs. Adjudicators from Guinness World Records will be on hand in 12 cities around the world. Also, Peyo’s family will be on hand to join in the fun in their home country of Belgium.

In Spain, the village of Júzcar, will kick off the celebrations by painting the entire town blue for the occasion. In addition, "life-size" (that is, 7½-inch tall) Smurf figurines will inhabit Paris’s Trocadero Terrace (in front of the Eiffel Tower), the main square in Reykjavik, Iceland, Bogotá, Colombia’s El Dorado International Airport, and high-traffic areas in Geneva and Zurich, Switzerland. In Taiwan, the landmark Red House will be transformed into a "Blue House," populated by Smurf figurines. In Copenhagen, Denmark, the event will be at the Tivoli Gardens amusement park, where participants can enjoy face painting, dance-alongs, and more fun-filled events. And in Los Angeles, at Santa Monica Place, there will be a celebration of Peyo’s birthday with Smurfy activities.

In the Philippines, the SM Mall of Asia, one of the largest shopping malls in the world, will host an afternoon of fun activities for the family at the Selecta Kid’s Universe area at the ground floor. Everyone is encouraged to come in their best blue outfits, have free wacky souvenir photos taken at the photo booth, play games, have faces painted, and watch the trailer and film clips on Sony Bravia screens.

For more information about Global Smurfs Day, please visit www.GlobalSmurfsDay.com or contact your Columbia Pictures representative.

The Smurfs make their first 3D trip to the big screen in Columbia Pictures/Sony Pictures Animation’s hybrid live-action and animated family comedy, The Smurfs. When the evil wizard Gargamel chases the Smurfs out of their village, through a magical portal, and into our world, they land in the middle of New York’s Central Park. Just three apples high and stuck in the Big Apple, the Smurfs must find a way to get back to their village before Gargamel tracks them down.

Columbia Pictures’ and Sony Pictures Animation’s The Smurfs will be released in theaters in the Philippines on August 10, 2011. (FREEMAN)