The 2010 Philippine Fiesta in America

NEW JERSEY - On August 14-15, the Meadowlands Expo Center in Secaucus New Jersey once again opens its doors to the largest indoor gathering of Filipinos on the East Coast.

Managed by Special Edition Press Inc., the "2010 Philippine Fiesta in America" , now on its 12th year, is the definitive celebration for Filipino Americans. Each year, the Fiesta draws crowds of over 20,000 from far and wide, all looking forward to enjoying a festive celebration of the Filipino culture showcased with vibrant music, folkdances, regional cuisines and products from the Philippines.

Having come a long way from the migrant workers who came ashore at the earlier part of the 20th century, the Filipino with his strong work attitude and perseverance, has steadily made his way to the forefront of the American business and cultural community - from holding top management positions in large American firms to appearing in world class theatrical and entertainment events.

Big-name companies bearing easily recognizable brands in various industries find their participation at the Philippine Fiesta to be tangibly gratifying as exhibitors or sponsors, proven by their participation every year. Two hundred booths will be set up to accommodate business entities from the United States and the Philippines for face-to-face contact with Filipino American consumers.

Some of the 2009 sponsors and exhibitors include Smart Pinoy, ABS-CBN/TFC The Filipino Channel, philstar.com, Asian Journal Publications, Delta, Western Union, Mama Sitas, Garden State Travel, Citibank, Direct Recharge, Comcast, Tancingco Law Offices, and Startec. Registration to exhibit is on.

In addition to the already aggressive efforts of the Philippine Fiesta to bring in producers and manufacturers from the Philippines as exhibitors and sponsors, an initiative to invite Philippine Governors and their own trade missions, will contribute to bringing the trade exhibits to a larger scale. Exhibiting companies from the Philippines come from the real estate development, handicrafts, home decors, Christmas decors, fashion, gift items, fashion accessory, bag, shoes and jewelry industries.

Philippine Fiesta's attendee profile is very impressive. A recent on-site survey showed that 65 percent of visitors have household incomes of over $50,000, 70 percent fall within the income-earning age groups between 19 and 59 years and more than 50 percent are professionals and business-owners.

More than a trade show, Special Edition Press, Inc. hosts a star-studded Fiesta with some of the biggest names in Filipino show business. This year's celebrities are movie and TV personalities - Jake Cuenca, Angelica Panganiban, Bugoy Drilon and Laarni Lozada. Other offerings include the Miss Philippine Fiesta Pageant Finals, an ecumenical mass on Sunday, August 15, at 10am followed by a very festive Santacruzan. The event will also showcase the Children's & Chess Pavilions. The Food Court is an attraction by itself featuring a wide variety of mouth-watering dishes with recipes originating from the various regions of the Philippines.

To sponsor, exhibit, advertise or attend the 2010 Philippine Fiesta in America festivities, please contact Mila Mendez of Philippine Fiesta USA Inc. at 001-212-682-6610 or e-mail: [email protected]. In the Philippines, call Clang Garcia at AdReflex: 02-638-8374. Pls visit www.philippinefiesta.com for more details.