CEBU, Philippines - “Our vision is music availability everywhere, at any time and in any place. But the biggest question is how do we monetise it in an environment of widespread piracy,” Eric Daugan, Senior Vice President Commercial Strategy, Warner Music International EMEA, said in an IFPI report released Thursday.
Battered by the slump in CD sales worldwide and the slow response to rampant illegal music downloads and new digital platforms, the industry is finally stepping up efforts to reverse its fortunes.
Next week’s trade fair will be “all about how to monetise access to music,” MIDEM Director Dominique Leguern told AFP in an interview.
“Today, the number of technical solutions and different offers (streaming, downloads, etc) are multiplying ... We want to highlight these opportunities and show participants how to access them,” he added.