Young star Pauleen Luna endorses beauty brand

Renew Placenta recently launched a new line of skin care products together with their new spokesperson, actress and TV personality Pauleen Luna. Joining her in the jam-packed extravaganza held recently at the Tutuban Center mall in downtown Manila was Galaxy recording artist Rae Carrera, another endorser of the beauty brand that pioneered the use of natural placenta and fruit extracts.

Dubbed "Fashiondigras 2006: A Salute to Women's Pulchritude," the event was graced by beauty titlists from the Miss Earth Philippines pageant. The Skin segment, highlighted by Renew Placenta Classic and Renew Papaya Fruity soap bar and makeover by Ever Bilena and Careline cosmetics, featured female models donning fashion wear by Particles and bags by Chelsea ("A Girl's Best Friend"); and male models wearing Molecules. Meanwhile, the kiddie and teen fashion show, wherein models sported creations from Oops! Limited Shop, was kicked off by a performance by teen celeb Hazel Ann Mendoza of Britney Spear's "Oops! I Did It Again." The Face segment of the event, which showcased the virtues of Renew Placenta's beauty cream, was presented by Miss Philippines Earth 2005 Gennebelle Raagas and Miss Philippines Earth 2006 and Miss Earth-Water 2006 Catherine Untalan.

During the launch, Pauleen and Rae regaled the crowd with song numbers-Pauleen sang Nora Jone's "I Don't Know Why I Didn't Come" while Rae crooned the Pussycat Doll's Latin version of "Sway."

Pauleen endorses the following products: Renew Placenta Beauty Cream, an ideal antidote for ageing complexion as the formulation helps revitalize damaged skin tissues; the Renew Hand and Body Lotion, ideal for those with dry skin; Renew Placenta Toner for the face and the Renew Placenta Classic Soap, made from natural placenta extract, coconut oil, glycerin and sodium cocate.

Budding singer Rae Carrera is, on the other hand, the face of the new Renew Placenta Papaya Fruity soap bar, an anti-pimple and acne formulation containing vitamins A, C and E to cleanse the skin, leaving it blemish-free. Renew Placenta skin care products are suitable for those aged 15 and above due to its mild strength and uniquely safe formulation that contains sunshield or that Sun Protection Factor (SPF).

"The company is now targeting the oft-neglected youth market and our efforts are positioned in that direction. We want them to start taking care of their complexion at the right tender age of 15. We decided to get Pauleen Luna and Rae Carrera as our new image models because, aside from being ultra-pretty, both perfectly embody the brand's image: fresh, vibrant, zesty and full of vitality. Both Pauleen and Rae possess a classic and ethereal beauty uniquely their own," said Rene Garcia, president and CEO of Pureform Cosmetics, makers of Renew Placenta products.

Starting out as a sub-contract manufacturer for local and foreign companies in 1991, Pureform Cosmetics gradually evolved into the country's pioneering manufacturer of skin care products using natural placenta and fruit extracts. Launched in 1998, Renew Placenta quickly became a household name. Other companies attempted to copy the unique formulation but failed.

Rene Garcia and wife Grace would travel the world over to keep themselves abreast with the latest skincare technology and beauty trends. Each year, they attend seminars and symposia on advancements in product formulation so that they can introduce the same in the homefront. The couple also regularly attends the Cosmo-Prof Asia Convention in Hong Kong, the annual Health and Beauty exposition in New York, U.S.A, as well as the Wellness Trade Fair in Milan, Italy.

"We've been enjoying eight years of continued patronage from loyal consumers. We went through all the effort to re-launch our products to answer negative issues hurled against us by detractors. All allegations are unfounded and untrue. Some of them are even facing litigation as we speak," revealed Grace Garcia upon asked to comment on the controversy about another company's alleged use of their patented trade-name.

Following its successful completion of its year-end promo tour from Lucena to Dapitan City, Renew Placenta now serves presentor in the Sinulog Festival Queen 2007 on January 20, 2007 at Cebu City Sports Center and major sponsor in this year's Miss Cebu Search come January 18, 2007 at Waterfront Hotel Lahug.

For more product information, log to www.renewplacenta.com.