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Freeman Cebu Business

Institution for gastronomy

The Freeman
Institution for gastronomy
UN Tourism Secretary-General Zurab Pololikashvili (right), Department of Tourism Secretary Christina Garcia Frasco (second from right), and Basque Culinary Center Director Idoia Calleja pose with chefs from different regions during a press conference after the UN Tourism Regional Forum on Gastronomy Tourism for Asia and the Pacific.
Renee Ross Villariasa

CEBU, Philippines — Department of Tourism Secretary Christina Garcia Frasco confirmed the acceptance of the United Nations' initiative to start an educational institution for gastronomy in the country.

With the support of the UN Tourism Secretary-General Zurab Pololikashvili, an idea was initiated to open an institution related to gastronomy, particularly in Cebu, as the host destination for the UN Tourism Regional Forum on Gastronomy Tourism for Asia and the Pacific.

The initiative came to light during the forum because Pololikashvili believed there is a need for education to strengthen and promote the heritage of the nation's cuisines.

He said that this idea will be raised during the 36th UN Tourism Joint Commission Meeting for East Asia and the Pacific and the Commission for South Asia today.

“... it was just a fresh idea… but 99 percent of my emotions, they are becoming reality, so, we will try to make it (happen),” Pololikashvili said.

Frasco said they are open to discussing the idea, expressing optimistic of a strong support from the national government and private sector.

Moreover, in her speech, Idoia Calleja, Director of Masters and Courses of Basque Culinary Center (BCC), emphasized the significance of culinary education as gastronomy plays a vital role in the tourism industry of any nation.

According to a World Food Travel Association data, around 80 percent of travelers research food and drink while visiting a destination, and over half (53 percent) of all travelers are classified as culinary travelers.

Additionally, a 2023 report by Booking.com noted that 34 percent of travelers prioritize restaurants and dining experiences, viewing them as gateways to understanding local traditions and lifestyles.

“... what is important is to elevate the level of chefs. These chefs have the ability to work with many sectors and promote gastronomy… gastronomy is also about health, it's also about science, it's also… talking about food waste,” Calleja said.

She noted that if this educational institution becomes a reality, the UN Tourism and BCC would be pleased to collaborate on this initiative. — Renee Ross Villariasa

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