Why ideas matter more than ever!

This might upset some of you, but please hear me out.

People who say “ideas are worthless” don’t understand the world we live in.

In a world where AI makes turning ideas into software businesses effortless, execution isn’t the bottleneck anymore. It’s the idea itself.

In 2024, execution is worthless. Ideas are everything.

Here's how I define "ideas":

Distribution ideas. The right distribution channel can turn an obscure product into a money printer overnight. There are infinite channels on the internet which allows for many products to win a market and not just one. Remember, the best product doesn't always win, the best distribution often does. They just cracked the distribution ideas.

Niche ideas. I mine social platforms like YouTube, TikTok, Reddit and use tools to uncover hyper-specific niches that were invisible before. These niches aren’t just smaller segments of the market; they are untapped reservoirs of demand. By identifying and catering to these niches, you can dominate a market that others don’t even see. Finding the right niche idea becomes critical.

Startup ideas. AI doesn’t just automate tasks, it redefines what’s possible. Imagine startups that can offer services so personalized, they feel like having been ordered. This level of customization was unthinkable a few years ago. Now, it’s the new baseline.

Creative ideas. Creativity isn’t just about aesthetics; it’s about connection. A well-crafted story, a unique perspective, or a striking visual can turn a passive observer into an active participant. The right creative idea doesn’t just attract attention; it compels action. It turns engagement into evangelism. I use DesignScientist.com to create beautiful creatives and turn my ideas to reality.

Good ideas often seem obvious in hindsight, but they are the culmination of years of compounded thoughts and experiences. Some ideas burst forth like a sudden lightbulb moment, while others grow slowly, requiring the right conditions to blossom. We sometimes stumble upon them, and other times we pursue them with deliberate intent.

I'm more interested in how you get into the creative zone to come up with ideas that outperform. No fun in waiting for lightbulbs moments. They might never happen.

A few tips for you:

Find a fast-growing startup and use their distribution strategy in an unknown space. Look at something like Athletic Greens. They are everywhere. They scaled by using tech/health influencers to talk about them on podcasters. Ask yourself: what other products are ripe for this?

Have a list of data tools that you can use to find niche ideas like EtsyHunt, GummySearch, PublisherRocket etc.

For creative ideas, I use Pinterest and bookmarks on X with a folder called inspo. Curate your feed with visual inspirations that'll give you an unfair advantage.

Keep a note file on your phone called ‘ideas’.

Have sections for distribution ideas, niche ideas, startup ideas, creative days.

This is your "swipe file" for ideas. Whenever you see something cool, write it down.

In 2024, execution is cheap. Ideas are everything. The future belongs to those who can dream big, think creatively, and leverage AI/software/automation to turn those dreams into reality.

In conclusion: Enjoy the golden era of ideas. Please let me know whether you also believe in IDEAS. Contact me at [email protected]