CURIOSITY drives business growth

Two German brothers in their 60s, who are still expanding their companies and are investing in start-ups, were interviewed recently and were asked what drives them. They had one word only:  CURIOSITY. I loved that response!

Why? Driven by curiosity, business wants an environment that can be ready fast and run queries at sub-second speeds and report on market developments and what competitors are up to. It’s also important to get as many employees involved in the process as possible to ensure you aren’t siloing insights in one department.

What really accelerates business growth is widespread data curiosity. In order to create that sort of environment, businesses are moving to a more agile, sprint-style methodology. Agile development has taken off because you’re able to experiment with what you can accomplish on short time cycles. Sometimes those sprints fail, but sometimes you’re pleasantly surprised by the results. An inclusive infrastructure makes agile analytics possible by reducing time-to-insight for everyone.

If you want your entire organization to be data driven, you need to make sure you are delivering trustworthy data. Nothing is perfect, and data certainly is never as clean as it should be, but transparency and data curiosity go a long way. Inclusive solutions allow your organization to give everyone access to data—and, importantly, the provenance of that data—which increases overall data quality, curiosity, and trust. Giving people access to data—and visibility into where it came from—leads to greater levels of engagement across the organization. Suddenly, people can start to question or defend data and its interpretation with confidence. This makes your data more trustworthy, which in turn leads to greater levels of engagement, which creates more trust. It’s a virtuous cycle—and one that replaces gut feelings with data.

And let’s fully understand that data is not a substitute for management—it is a tool that makes management better. By using data, managers can better be curiosity, and focus on the following:

The future of your digital strategy

It’s critical to think about your digital strategy in a broad sense. From a channel perspective, are you well set up to succeed especially in e-commerce. From a marketing perspective, are you leveraging the power of social media and influencers?

The future of data partnerships

Having a way to tie different data systems together is probably the best secret. Interconnectedness of data and data partnerships are going to be the real opportunities. Data security is playing a bigger role by the day. Personal security has to be focused on more and more.

The future of Integrity

The future we are heading into – short-term, mid-term, long-term - cannot be without Integrity. Integrity must be part of the learning process for young people, it must be part of the working process and business process for the private sector, and it must be part of government’s processes – national and local.

Let’s all commit to contribute to the creation of a great future!

Let’s be driven by curiosity!!! I wish you fun in data curiosity. Me being curious, feedback is appreciated; please contact me at [email protected]