Logistic firm, socmed platform collab to empower ‘live sellers’

CEBU, Philippines — Recognizing the high potential of more Filipinos embracing entrepreneurship through “live selling” format, a tech-enabled express logistic firm and a social media platform have teamed up to support this emerging industry.

Ninja Van Philippines is gearing up with TikTok Shop to empower Filipino live sellers to optimize the fast-growing social commerce platform for business growth, kicking off with an event dubbed “Going Viral on TikTok Shop: Secrets to Boost Sales and Achieve Success Your Way.”

The event brought together business leaders and social media marketing experts to share insights and best practices for live selling on TikTok Shop.

Social media marketing coach and AdsLevelUp CEO and Founder Jungie Gumiran underscored the importance of optimizing product pages to help convert ad and page views to sales.

“Your product page should tell everything a customer needs to know to help them make a decision to buy,” he said, highlighting that a good product page on TikTok Shop should contain relevant keywords, customer reviews, return policies, and all applicable promos and coupons.

An optimized product page should also come with strong, engaging content to improve the audience’s interaction with a brand.

According to Gumiran, a brand should find its “character and voice,” which should translate to a brand’s videos and even choice of influencers.

Gumiran also shared different types of video content that TikTok Shop sellers can utilize in improving content quality, urging them to “aggressively test and scale” on the platform to see what will work with their audiences

“Whether it’s using text bombs or user-generated testimonials, experiment to see what works best for you,” he told live sellers.

For TikTok Shop Seller Acquisition Manager Gregorio Gabriel Jr., he said sellers should take advantage of the disruption the platform has made on the traditional customer journey through shoppertainment.

“From its usual linear progression, shoppertainment has blurred and jumbled all the stages of the consumer journey,” he explained.

“In TikTok Shop, a consumer can be discovering a brand while already participating in the product discussions or reviews via video comments or replies,” Gabriel noted highlighting the immense possibilities at the hands of a brand or seller on the platform.

Gabriel also touted TikTok Shop’s many features to help sellers grow. Exclusive to the platform, he said, is creator matching through the TikTok Shop Affiliate program.

“We will help find for any business or brand the right creator that can best help them grow,” he added explaining further that the selection of the creator, as well as the payment for creators, is seamlessly integrated into the seller’s dashboard, improving their ease of use.

According to Ninja Van chief commercial officer (CCO) Sabina-Lopez-Vergara optimizing pages and content on TikTok Shop is just one part of the process, as sellers need to ensure that their customers get their purchases on time.

“Selecting the right courier partner is therefore another crucial business decision that sellers make,” Lopez-Vergara said.

Lopez-Vergara added that customers want courier companies that they know and trust and can deliver to wherever they’re located. To this end, she shared that Ninja Van Philippines has already achieved a 100 percent network coverage across the country, and can provide real-time tracking to sellers and shoppers for the status of their parcels. — (FREEMAN)