PRUHouse office concept to open in Cebu

CEBU, Philippines —  Adjusting to the new work-style post pandemic, insurance and investment firm Pru Life UK announced to open PRUHouse office concept in Cebu.

PRUHouse is part of Pru Life UK’s initiatives to create adaptable workspaces fit to the different workstyles of its agency force. It offers an inclusive environment suitable and conducive for a wide range of activities to empower financial advisors in reaching out and catering to more customers and their needs.

Following the opening of its first PRUHouse office concept in Ortigas recently, Pru Life UK President and Chief Executive Officer Eng Teng Wong said the same facility will be opened in Cebu and two more in Metro Manila.

“We opened the first PRUHouse in Ortigas and plan to have more in key cities nationwide to reinforce our support to our financial advisors. The integration of work spaces that allow collaboration, productivity, and a sense of belongingness is geared to lead our transformation to new heights. Pru Life UK strongly believes that having a stronger salesforce, combined with our physical and digital assets are important in retaining our top ranking and in helping more Filipinos get the most out of life,” said Wong.

  The inaugural PRUHouse in Ortigas will accommodate 22 agency branches. It features a flexible working schedule as each branch will have their dedicated days and hours of access to PRUHouse. There is also a common space open for use even outside the agency’s branch days and hours schedule. It is a versatile space that may be used for dining, socializing, informal meetings, and may even be booked for branch events. This is also a venue where they may meet their clients. It also highlights how Pru Life UK addresses the changes in the workplace caused by the current pandemic, through improvements on the practice of a hybrid work arrangement for its agency force.

It has branch leadership rooms for senior leaders and meeting pods and rooms of various sizes for the agency. The meet pods are sound-proof cubes that leaders may use for sensitive conversations. It also has rooms of varying capacities for collaboration, learning, and other team activities.

“One of our primary objectives in establishing PRUHouse is to attract Filipinos especially the Gen Z all over the country. We want them to be a part of our mission of helping people secure a better future through our insurance and investment products,” Wong added.

Pru Life UK claims to have the largest number of financial advisors in the Philippines with over 30,000 agents.

Established in 1996, Pru Life UK is the pioneer of insuravest, or investment-linked life insurance products, in the Philippines and is one of the first life insurance companies approved to distribute US dollar-denominated investment-linked life insurance policies in the country. Since its establishment, Pru Life UK has expanded its reach to over 190 branches in the Philippines.