Shopping for a Cause

CEBU, Philippines - Today, whether you availed of yet another airline seat sale, dined at a nice restaurant or simply replaced an old toothbrush, it means that you went shopping and became a customer once again. As a customer, your opinion is highly valuable to your favorite brands.

So how do you feel about salespeople following your every move when you browse around a store? When was the last time you asked to see the manager of an establishment, or thoughtfully filled up a comment card after finishing a meal?

With so many brands vying to get your attention, it often boils down to which establishments give customers the best experience. Studying the nitty-gritty of customer experience is the specialty of SatisFIND.

SatisFIND bridges the gap between customer expectation and brand delivery through Customer Experience Measurement, which is performed by Customer Experience Advocates or CEAs.

CEAs are regular customers sent to covertly interact with their favorite brands and establishments and report to SatisFIND the details of their experience. CEAs are then reimbursed for any incurred expenses during an assignment, which could range from free cosmetics to airline tickets.

Beyond these small perks, however, it can be said that CEAs are the instruments with which SatisFIND carries out its advocacy of creating a better experience for customers and companies alike. Because SatisFIND offers their client companies actionable reports based on CEAs’ own experiences, the real reward of a being a dedicated CEA is the chance to contribute to the improvement of customer service, and in turn make it so that more people, after interacting with their favorite shops, can truly “have a nice day”.

To learn more about SatisFIND and how to become a Customer Experience Advocate, please visit www.satisfind.com. (FREEMAN)