Asset management firm targets the yuppie market

CEBU, Philippines - Sun Life Asset Management Company Inc., (SLAMCI) is currently working on a special investment package to lure the potential Business Process Outsourcing workers and young families to embrace sound investment instruments such as mutual funds.

SLAMCI president Riena Pama said that with the increasing awareness of the emerging affluent market on putting their money on property investments, the company will introduce an investment program for the younger market.

Although a study showed that most BPO workers are prioritizing gadgets, travel and shopping, this upcoming special package is seen to excite the young to seriously consider mutual fund investments.

Investing into mutual funds would only require a minimum of P5,000 initial investment with at least P1 thousand subsequent investment. Unlike any bank deposit intruments, investing into long term mutual fund provide high yielding interest to investors.

Meanwhile, SLAMCI expressed optimism about further improving its performance in Visayas and Mindanao this year, after marking a stellar growth in the regions.

Last year, SLAMCI's gross sales in Visayas and Mindanao regions grew by 121 percent, from P488 million to P1 billion. Its assets under management also grew by 28 percent, contributing P2.35 billion AUM (asset under management) to the company's total AUM of P41.13 billion as of December 2013.

"The numbers prove that more and more Filipinos in Visayas and Mindanao are warming up to the idea of investing and we're happy that they're putting their trust in SLAMCI  as they take major steps in their finances," she said.

Currently, the company manages a total of seven funds collectively called Sun Life Prosperty Funds, which include the bond fund, balanced fund, equity fund, money market fund, GS ( government securities), dollar advantage, and dollar abundance. Its balanced fund remains to be the largest in the country, with P16.23 billion assets under management as of December 2013.

Moreover, they further encourage investors to grow their money with SLAMCI, it has brought back its highly-successful investor promo.

This year, SLAMCI offers  a year-round " Invest and Travel" come-on promo, wherein qualified investors are rewarded with "staycation" treats and travel packages ( for two) to destinations such as Sydney, San Francisco, and Los Angeles.

Sun Life Financial is represented in the Philipines by its life insurance arm, Sun Life of Canada (Philippines) Inc., its mutual fund SLAMCI, and its pre-need company, Sun Life Financial Plans Inc., (SLFPI). (FREEMAN)