Globe reaches out to Cebu MSMES

CEBU, Philippines - To help grow micro-enterprises and small-medium businesses, as well as assist them in reviving their trade in the light of recent calamities, Globe myBusiness took to the countryside and reached out to communities with its Store-on-the-Go, a mobile caravan which serves as a venue to dialog with business owners and also quickly processes business-based line subscriptions.

First stop was in Danao City in Cebu, where Globe myBusiness set up its mobile store facilities to talk to owners of fledgling enterprises, especially those who were directly affected by last year’s natural disasters.

Microbusinesses and small-to medium enterprise owners (MSMEs) present networked with their peers, dialogued with trade representatives from the telco and registered to Globe myBusiness wireless postpaid plans and bundles that can help their businesses gain momentum.

According to Globe Senior Vice President for Small and Medium Business Group Martha Sazon, many MSMEs have the impression that telecom plans and bundles are beyond the reach of their budgets. “Actually, they are minor investments which can help them run their businesses more efficiently and productively without necessarily breaking the bank, so to speak.”

“On the other hand, some interested MSMEs may have no chance to make inquiries if a Globe Store is too far away. Since our mission is to support them as much as we can, we are taking our plans and bundles to them with our Store-on-the-Go. It is also our platform to enlighten them with sound business advice so they can prosper for a long period of time,” she explained.

Danao was chosen as the springboard for the Globe Store-on-the-Go in the region as there are more than 1,000 SMEs in the area, including sari-sari stores, fish and meat retailers, general merchandise stores, pawnshops, beauty salons, pharmacies, restaurants and cafeterias, service and repair shops, tailors and dress shops, lumber and hardware stores, bakeries, photography shops, and gasoline stations, among many other small establishments, according to the province’s Department of Trade and Industry. The third-class city in Cebu is becoming increasingly relevant as a center and catalyst for economic growth in the mid-northern part of Cebu province.

Sazon stated that, similar to Danao City, Globe myBusiness anticipates many growth opportunities for MSMEs in country, and declared that “will be holding similar caravans in other provinces too. We pull out all the stops, literally, to be a reliable partner for them and help them expand their businesses, no matter what their size is. For us, their business is likewise our business.” (FREEMAN)