Cebu-made beauty products penetrate US

CEBU, Philippines - Cebu-made products of GT Cosmetics Manufacturing are now being distributed in the United States.

This was announced by GT Cosmetics founder and national sales manager Engr. Leonora B. Salvane, who has been planning to expand their market overseas after their successful entry to Europe in 2011.

“The Finland deal in Europe was unexpected, so I thought we would eventually get into the US market in God’s time,” Salvane said. “And so with divine providence, GT products are now available in the US. Nothing is impossible if you have faith.”

The entry of GT Cosmetics is also timely, added Salvane, as a lot of Filipinos in the US have been asking online if GT products are available in America.

GT Cosmetics products are being distributed in the US by Elegantly Pure and are now available at New Asia Market and Pearl Marketing in Connecticut and at the Chinese-American Mini Market in Rhode Island.

“We will introduce GT to the American public by giving samples during festivals and celebrations in each of the 50 states,” said Salvane, adding that they are now in the process of getting a certification that their products are in accordance with the US standards.

Since it was founded in 1994, GT Cosmetics has slowly captured its market initially by word of mouth and lately through social media – or “peer to peer” marketing -- that miraculously made its products among the sought-after brands in the country today.

GT Cosmetics products can be purchased in about 200 retail outlets including Watsons Personal Care stores, Robinsons supermarkets, SM malls and supermarkets, Savemore supermarkets, Gaisano Metro chain of stores, as well as in other leading malls, department stores, supermarkets, and in all leading drugstores nationwide. (FREEMAN)