Globe sustains market lead in Phl broadband industry

CEBU, Philippines - Telecommunications company Globe Telecom maintains its leading performance in the Philippine broadband industry with a sustained double-digit revenue expansion.

Such development is driven by the growing internet usage stemming from the popularity of social networking sites and the affordability of access devices such as tablets, laptops and personal computers.

In a recent report on the Globe Broadband performance, broadband revenues grew 13 percent year-on-year to P4.1 billion with the continued strong demand for Tattoo-On-The-Go offerings.

Comprising the bulk of quarterly acquisitions of the company, this led to the overall growth in broadband subscriber base to 1.6 million at the end of the first half of this year which is considered 22 percent higher from the almost 1.3 million in the same period in 2011.

Moreover, broadband service has grown by an average of 99 percent in the number of subscribers and 84 percent in service revenues annually from 2007 to last year.

Globe President and Chief Executive Officer Ernest Cu said that the company is optimistic to build further on its momentum towards the second half of the year.

“Over the years, Tattoo has proven itself as the broadband with superior performance in terms of speed, reliability, and value-for-money plans.  And with the ongoing network transformation, we expect to deliver on our promise of creating the happiest customers by providing them with the best internet experience," he continued.

At present, Globe offers Tattoo@Home and Tattoo On-The-Go services across various technologies and connectivity speeds for its residential and business customers.

Tattoo WiMAX, a fixed wireless broadband service using its Worldwide Interoperability for Microwave Access network, could also be used in areas where DSL is not yet available.

 Part of the massive $700-million network modernization program of Globe is a wider coverage of 3G and 4G services, a ten-fold increase in data capacity, and the rollout of an additional 12,000 kilometers of fiber optic cables to enhance internet speeds and service reliability.

Aside from its uprising performance, Globe continuously reinvents itself through innovative marketing and promotional strategies to create the most personalized and tailor-fit services for its growing subscriber base.

Evident to such is the My Ultimate Super Plan, a combination of the services from mobile Globe Postpaid and Tattoo Postpaid broadband is a bundled offer that provides subscribers calls, texts, mobile browsing, and broadband surfing under one plan for as low as P999 a month. 

The company further introduced the Tattoo University Sticks (U-Stick) that is available in either Tattoo 3G Stick or Tattoo 4G SuperStick with its aim to empower students to get the most of their campus lives. — (FREEMAN)