Tindahang Pinoy national launch slated on April 20

CEBU, Philippines - The strengthening popularity of “Tindahang Pinoy” facility has brought about a dynamic sales performance, the reason why this tourism-export partnership will have its national launching this coming april 20, 2012.

Department of Trade and Industry (DTI-7) regional director Asteria Caberte reported that as of March of this year, the facility has generated a total of P300,000 in sales.

“Ang Tindahang Pinoy” located in Bridges Town Square along Plaridel Street in Mandaue City, showcases and sells world-class products catering total and foreign tourists.

Around 70 percent of products sold in the facility are sourced from Central Visayas region, while 30 percent comes from other regions in the country.

Products under the One Town, One Product (OTOP) program of the DTI are also being made available to buyers.

Caberte said the national launching of Tindahang Pinoy on April 20 will be attended by Trade Secretary Gregory Domingo.

Caberte also revealed that video presentations of ATPs in Cebu, Clark and Davao will be shown during the launching to give buyers, exporters, traders, retailers, travel associations, among others a glimpse of the product depots in these areas.

The ATP in Cebu is managed by the Gifts, toys and Housewares Foundation Inc. (GTH-Cebu). The establishment of the facility is considered as one of the exporters’ saviors, while the sector is still suffering from slack demand from the overseas market.

With the positive response on Tindahang Pinoy, Cebu GTH President Ramir Bonghanoy expressed his gratitude to DTI for helping them with the setting-up and promotion of the facility.

Currently, there are 42 companies displaying their products in Ang Tindahang Pinoy Cebu, including those from other provinces in Central Visayas.

Since its opening in December last year, Cebu GTH Vice-President for External Affairs Pedro Sepulveda Jr. said that the sales of the showroom are continually increasing since they are being aggressive in their marketing strategies.

The project aims to expand market access for micro, small and medium businesses. DTI and Cebu-GTH forged a partnership with the Department of Tourism and the associations of tour guides and tour operators in Cebu for the promotion of Ang Tindahang Pinoy to tourists.

DTI also tapped the GIZ, a technical agency of the German government, for the production of a video catalogue to promote the products of Tindahang Pinoy. DTI also announced that the Product Development and Design Center of the Philippines will also be working on product catalogues and brochures that will be distributed to major hotels, resorts and airports in the country.— (FREEMAN)