US-based outsourcing firm opens in Cebu, to hire 6,000

CEBU, Philippines - Despite impending threats of the anti-outsourcing bill of the United States, a California-based outsourcing company has set up operations in Cebu and aiming to hire around 6,000 people in the next few years.

Alorica, a leading provider of customer management outsourcing solutions, has recently opened BPO operations in Cebu, and will initially close the year with at least 1,500 workers.

In a press conference held recently, Alorica president and chief executive officer (CEO) Andy Lee said that the recent legislation crafted in the US against outsourcing is not threatening the operations of the company, considering that outsourcing is now the “name of the game” among corporations throughout the world.

The company has already established five offices in the Philippines, all located in Metro Manila currently employing 3,000 people. It decided to venture into Cebu’s BPO environment, owing to the good number of manpower supply and skilled talents here.

Moreover, Lee said that the good business environment, and strong support from the Local Government Unit (LGU) to the BPO industry, reliable infrastructure, active private sector involvement in the industry, are only a few of the considerations why the company decided to expand in Cebu.

Its office located at the Asiatown IT Park, will service the company’s inbound/outbound customers spanning from customer acquisition and sales, customer care and support, logistics and fulfillment, among others.

“Opening a new facility, offering employment and career growth opportunities is always exciting to announce. Alorica now employs over 3,000 employees in the Philippines and we plan on doubling that number in the next year. We have been extremely pleased and delighted with the hard-working talented workforce here,” said Lee.

Alorica nearly has 20,000 employees in 40 locations with annual revenues of US$600 million. “It is our company’s goal to provide employees with developmental experiences and career advancement opportunities allowing people to grow professionally.”

Since its re-launch in the middle of 2011, Alorica has continued to expand in the Philippines and in just half year, has more than tripled their footprint in the country.

The company’s majority clients are the top 1000 corporations in the United States which are largely involved in the media and entertainment, financial services, technology, communications and travel sectors. (FREEMAN)