Globe Business to invest in network optimization

CEBU, Philippines - As demand for broadband and Internet connectivity pushes the revenue streams of telecommunication companies in the Philippines, Ayala-led Globe Telecoms announced its aggressive move to pursue network optimization and capacity build up.

The move is expected to benefit not only the corporate market, but also the growing residential and individual Globe broadband subscribers across the Philippines.

Jesus C. Romero, Head of Enterprise Segments at Globe Business said that providing reliable internet connectivity to enterprise customers specifically brings the best and diverse routes to enable borderless communication and access to information.

He said the Internet Protocol (IP) infrastructure of Globe is linked to multiple peers both globally and locally, making sure that enterprises experience the best route to access content and reach destinations across the Internet.

Globe Business vows for business continuity and seamless flow of traffic anywhere in the Philippines and “beyond.”

According to Romero, in order to support more than 100Gbps IP port capacity, Globe made critical investments in multiple submarine cable systems that guarantee reliability and traffic fluidity in the network.

Serving the enterprise customers are Unity Cable System, Tata Global Network—Intra Asia Cable System, TGN-Pacific Cable, Asia Pacific Cable Network 2, and City to City Cable Network System, among others.

He said Globe also invested in the new Southeast Asia-Japan Cable System for increased cable diversity. All these enable cost-effective and resilient connectivity to other countries and other international submarine systems.

“We have the capacity and connectivity where it matters. Our aim is to continuously provide better customer experience and remains responsive to the evolving needs of large enterprise so we give them the best that the market can offer today,” Romero assured customers.           

The large port capacity enables Globe to also support the rapid growth in the broadband market.

Experiencing an upsurge in internet traffic today which is expected to continue in the near future, the demand for video, peer-to-peer services, and other high-capacity content delivered over the web would require a consistently reliable network.

Enterprise customers on the other hand, also run more complex applications such as web/email/messaging/voice (VoIP) services, file transfer via web/P2P, inter-office/branch connections via IP (VPN), social networking and media streaming, which are critical to their business operations.

Globe continues to build its capacity to serve the growing needs of its customers through reliable and quality internet service, Romero said.

Recently, Globe announced that its mobile broadband Globe Tatoo, showed outstanding performance in a network test conducted by The Nielsen Company (Philippines) during the last quarter of 2010 versus all other prepaid mobile broadband products in the market.— (FREEMAN)