Hyundai reaps 5 new victories at the 2010Auto Focus Awards

CEBU, Philippines – Starring the roads with its revolutionary and industry-leading vehicle innovations around the globe, Hyundai once again took the limelight as four of its critically acclaimed automobiles made five championing wins in their respective categories during the 2010 Auto Focus Awards Night last October 14 at the Valle Verde Country Club in Pasig City. 

Reflecting the preferences of modern-day motorists that glittery evening were: the All-New Sonata, a fresh new win for the 2010 Mid-size Sedan category; the all-time favorite Grand Starex, remaining undefeated in the Full-size Van category for two years now, which totals to five consecutive wins for the Hyundai Starex brand in the said category; the Tucson, title-holder of the Compact SUV of the Year category for two years now; and the Genesis Coupe, breaking new records as the Auto Focus' Sports Car of the Year for the second straight year, and Media's Choice Best in Design.

These new victories at the 2010 Auto Focus Awards Night are transparent indications of the public's motoring inclination that has undergone a long run of one-off polling. And with the top manufacturers, distributors, and importers in the industry all vying for the best spot in this award-giving body, winning five awards automatically superimposes the Hyundai brand as a top brass leader recognized by majority of the Filipino consumers and car fanatics alike.

Up at the third spot in the industry, Hyundai reshapes its image to an intensely dynamic and forward-moving team with its high-five victory at the Auto Focus Awards Night. So how does Hyundai manage to earn the admiration of the media and the public in five major categories? Hyundai Asia Resources, Inc. (HARI), the exclusive distributor of Hyundai vehicles in the Philippines, thinks the following:

1. The Experts' Choice. Automotive professionals and reporters around the world have approved the Genesis Coupe as a finest Korean design line, and a bullet-fast race car. With its punchy performance and sports coupe engineering, people will be just a few seconds away from the finish line before they even get to say it's the Media's Choice for Best Design.

2. Fresh New Drivelines. Head high with its fluidic and satin silk design is the recently introduced All-New Hyundai Sonata. Boasting of new and innovative features, there is no way this handsome make won't top as the 2010 Mid-size Sedan of the Year. Inspired by nature and driven by engineering, this Hyundai prodigy is fast becoming the star of the metro highways and an additional favorite in many drivers' wish lists.

3. Family-oriented. Deemed as the 2010 Full-size Van of the Year, the Grand Starex's win is but an understatement after serving its loyalty and dependability to the Filipino family for years as a utilitarian premium. With its elegant Euro-inspired styling, luxurious and spacious cabin, and creature comforts that endow the whole family an exciting journey, the Grand Starex is a perfect road trip partner. No matter what the destination, this passenger van clearly echoes the voice of the public inside and out.

4. Dynamic Profile. Power, space, dexterity. All the key values that empower present-day urbanites on their journey to success are just melded in the aggressively-styled build of the All-New Hyundai Tucson SUV. A remarkable ride ever created, this SUV is a reward all its own, commendable of the title as the 2010 Compact SUV of the Year.

5. Record-breaking Feat. While not all can afford a performance car, the Auto Focus polls served as another venue for people to express their wishes to own a winning formula ride. And the poll results pointed to the Hyundai Genesis Coupe as the 2010 Sports Car of the Year, giving it a two-time win in just one night as a superb racetrack champ and a true game-changer in its own class.

Hyundai continues to hard-hit the automotive industry with its emerging drivelines, but never will this Korean innovator stop focusing its spotlights on the motoring public. Like any high fives, these new victories also symbolize the success not only of the automotive brand but also the people who continue to support the Hyundai brand in its pursuits to providing excellent service and the best-of-breed people-movers for a refined and confident motoring lifestyle all Filipinos deserve. 

Catch the Hyundai Genesis Coupe, Sonata, Tucson, and Grand Starex at the Auto Focus Motor Show and Auto Expo from November 4 to 7 at the SM Mall of Asia grounds. (FREEMAN)