Dell makes Cebu as gateway to southern Philippine market

CEBU, Philippines – Global technology company Dell, strengthened its entry to the Southern Philippine market making Cebu as its primary gateway to take advantage of the growing technology-savvy consumers, specifically the small and medium enterprises (SMEs).

Dell, which does not only boasts of its quality technology hardware, but also for its superior technology solution products, is now targeting the SME market in Southern Philippines by partnering with the Cebu-based IT solutions provider Ng Khai Development Corporation.

According to Dell Global BV, country manager of the Philippine Representative Office Christopher "Chris" Papa, the Philippines offers good growth opportunities for the company, especially the Visayas and Mindanao regions.

With about 980 thousand businesses and over 80 million population in the country, Papa said there is a big untapped market for Dell here.

Dell's partnership with Ng Khai backs the global technology giant's bid to expand its regional coverage.

"Cebu being the second biggest growth center in the Philippines next to Metro Manila, boasts of large-scale manufacturing companies, IT parks and complexes ranging from business process outsourcing, technical support, IT consultancy, up to web development. It is also a major gateway to other major commercial districts as well as the prominent academic community in the Philippines," Papa said.

Papa expressed optimism that Dell will be able to address the growing demands of the local business communities across industries for high-end technology offering and solutions.

The recently inked partnership will enable Ng Khai to provide for the IT needs of customers in the Southern Philippine market, as Dell's Premier Partner in the region.

"Technology can sometimes be complicated, and having a strong local presence and more responsive support from Dell for a local company like ours, will be perceived positively, and will enable customers to buy the products with more confidence," said Ng Khai founder and president Wilson Ng in a press conference.

Ng added that the alliance will allow Ng Khai to further cement its positioning as the preferred IT solutions provider for small and medium businesses in the Southern part of the country.

According to Ng, while other technology solutions companies are concentrating on providing IT products and services to top 20 thousand companies, the partnership's strategy is to connect with the untapped market, which is about a total of over 900 thousand businesses.

Ng hopes that technology will not only be taken advantaged by the "can afford" businesses, or consumers, but will be offered to the majority.

"We hope that everybody would benefit the computer technology in the future," Ng said.

Dell, although known for its quality and world-class products and services have diverse offering to fit every requirement of different companies and businesses. (FREEMAN)