Sony Ericsson partners with Oxygen garment

CEBU, Philippines – Sony Ericsson has partnered with garment manufacturer Oxygen to emphasize the target market of its “special” Sony Ericsson Xperia X10 mini pocket.

“Sony Ericsson and Oxygen have launched a partnership to dress (the buyers of X10 mini pocket) in the stylish Oxygen mini tee. Oxygen's little black shirt of the season was specially designed with the Sony Ericsson Xperia™X10 mini as inspiration,” according to a statement.

Oxygen shoppers with a minimum P800 purchase are also entitled to a raffle coupon for one of 15 Sony Ericsson X10 mini handsets from July 23 to August 31, 2010.

Sony Ericsson has seen Oxygen’s “new high-street style” that has gained a following among the ultra-hip and mobile.

“Fashionable men and women have found Oxygen the first and last stop to find that sophisticated party look that works. Oxygen has launched its latest clothes collection and carries a host of fashionable accessories. The Oxygen mini tee is only the latest among its must-have creations.”

The X10 mini is a miniature version of the Xperia line of handsets. The phone is about the size of a credit card. Together with its sister handset, the X10 mini pro, the X10 mini has earned the title of world's smallest Android smartphones. (THE FREEMAN)