CEBU, Philippines - Appreciative of the growing market demand that the brand is continuously getting, Tuseran Forte, a cough-medicine that has been present for over 14 years now, brought their “Tuseran Life Is On Tour” to Cebu recently.
Tuseran, which promises “cough-free, free from Ubong may Kati, Kahol, Kirot” is pushed strongly by the campaign to gain more consumers though it is said that presently is already the second brand in the market for cough medicines.
With already over a half a billion pesos in sales over the years, Fatima Ong, the product manager of Tuseran said that they are happy over the feedback of the campaign and how the public has responded to it by actually using the product.
Ong said that the tour, which was done simultaneously with the Davao tour, is just one of their ways to share to the public more awareness of what should be done in the presence of cough and how this could be avoided.
She said that this is their way of showing that “life could be more fun and activities could be spent more easily without cough.”
“Kung off ang ubo, siguradong on ang life, diba?” added Ong who said that they are optimistic of how the market would continuously support their product also because it has been proven throughout the years.
Part of their promotion and way of showing their acknowledgement to their valued customers were through booths and contests that was enjoyed by many. —AJ de la Torre