CEBU, Philippines - The growing interest and knowledge of Philippine-based companies to employ sound external storage solutions helped sustain EMC Philippines’ leadership for the past years, as substantiated by the recent IDC report that indicated the rising security compliance among companies.
“Contrary to popular belief as the economy deteriorated in late 2008, the pace of digital information created and transmitted over the Internet, phone networks, and airwaves actually increased,” said John Gantz, chief research office for IDC.
The new EMC-sponsored IDC study titled “As the Economy Contracts, the Digital Universe Expands,” the amount of digital information created in 2008 grew by three percent faster than IDC’s prior projection.
Looking forward, the digital universe is expected to double in size every 18 months. In 2012, five times as much digital information will be created versus 2008.
The new findings highlighted the third update to the groundbreaking Digital Universe study, which measures and forecasts the vast amounts and diverse types of digital information created and copied annually.
While the pace of digital information increased in 2008, IT budgets declined, thus creating an even larger divide between the amount of information generated and the amount of IT resources purchased and deployed to manage it.
This dynamic further validates the demand for tools and techniques (e.g. virtualization, de-duplication and other data reduction technologies, etc.) geared specifically to managing more with less.
“Whether you’re a student, senior executive, stay-at-home parent or surgeon, the growth of digital information collides with every-day business and every-day life. Those who use information growth to their advantage are seeking out new and creative ways to manage, secure and protect the rapidly-growing volumes,” said Joe Tucci, chairman and chief executive officer (CEO) of EMC Corporation.
“As the market leader in Philippine external storage for three years now, EMC has the best customer track record to help more Filipino companies observe cost-efficient IT while bridging the ever-expanding gap in information management highlighted by the latest Digital Universe study,” Ronnie Latinazo, EMC Philippines Country Manager said.
Latinazo added that EMC Philippines’ commanding 37.70 percent share in the US$17.33 million local external storage market for 2008 represents an alignment with technology innovations that respond to both local CIO priorities and global challenges posted by the Digital Universe study, namely, tiered storage, information protection, virtualization and content management.
Key findings from the 2009 IDC Digital Universe study signal fundamental shifts in the areas of information growth, security, compliance and management.
EMC Corporation (NYSE: EMC) is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information.
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