Sto. Niño de Cebu Finance Corporation marks 20th year

CEBU, Philippines – Two decades have passed since Sto. Niño de Cebu Finance Corporation was founded by a group of nine friends, 20 years of success laced with ups and downs and strengthened by loyalty.            

It was in May 15, 1989 when nine friends decided to pool their resources and established a company that catered to car financing, personal loans, appliance financing and group financing.

As years passed, marked by hurdles and challenges in the industry, only five investors remained with four staff members that stood by them along the way. 

With the loyalty of the staff and clients that kept the company upbeat through the years, the company owners find it fitting to acknowledge its loyal clients, stockholders, employees as well as former workers as it commemorates its 20th year today at the Cebu City Sports Club at 6:30 in the evening.

Throughout its 20 years of existence, Sto. Niño de Cebu Finance Corporation endured both global and local financial crisis with ease. In fact, it achieved its peak at the height of the Asian financial crisis in 1997, wherein most people were struggling for help during those tough years.

However, the company noted a decreasing number of clients when financing companies started to sprout in Cebu in 2005, and the stringent regulations implemented also added to the declining number of clients. New regulations were brought about by the mandate of the Anti-Money Laundering Act.

Nevertheless, blessed with loyal clients and employees, the company was able to surpass all trials that came its way. Sto. Niño de Cebu Finance Corporation lived by the 4C’s in their credit check process – Character, Capacity, Capital and Collateral – so as to stay in the playing field.

Sto. Niño de Cebu Finance Corporation located at Door #3 F. Uy Bldg. National Highway, Tipolo, Mandaue City is currently headed by its president Thelma Villacorte. —Jen Vega