Primehomes stays upbeat with Compostela project

Despite the instability of the market at this point of global economic turmoil, a new real estate player in Cebu remains upbeat that their project will be a hit in the market banking on the huge investment potential of their location in Estaca, Compostela.

Primehomes Development Corp. remains optimistic that despite the uncertainty of the economy these days, the demand for housing in the province will still be great that real estate business will most likely continue to thrive this year.

Along with this continued optimism, the company will be launching its first economic housing project called as Henaville at Compostela this month.

In a press conference, Primehomes general manager Rey Alfonso Aguilar said that the first phase of their project will be composed of duplexes priced at P1.2 million and town homes priced at P1.1 million for bare units to as high as P1.3 million for finished units.

He said that the townhomes have either one bedroom with a comfort room and a garage or three bedrooms with 2 comfort rooms and a garage.

Henaville’s land development will be undertaken by the Kevlar Development Corp. and is targeted to be completed by June of this year and the houses are scheduled to be turned over by the third quarter of this year, said Aguilar.

He said that after having officially started with the full blast marketing efforts for the units, they have so far been able to sell out all their duplex units and sell out 50 percent of their town homes in the entire Phase 1.

He said that the profile of their buyers range from local employees, businessmen, overseas Filipino workers, and start-up families.

Aguilar stressed that apart from the rest, they are the only developer who utilized top quality materials that are above the economic housing standard.

“We wanted to really add value to the units so that buyers will appreciate their investment,” said Aguilar.

Meanwhile, the company’s president Benedict Y. Que said that they believe that the current economic crisis will be a “temporary setback” and that they remain hopeful that despite the crisis, real estate business especially here in Cebu will still achieve its goals this year.

“Now is actually the high time to invest in real estate because the price rate is really low. Despite the crisis, we still have high hopes with this kind of industry,” said Que.

He said that they remain “cautiously optimistic” with their first ever housing project taking into consideration the potentials of its location in Compostela.

The company is eyeing the completion of the North Coastal Road project by the Arroyo government which will make it more accessible for their home owners and potential buyers to access their project. — Rhia de Pablo