Cebu exporters intensify campaign in Euro market

The Cebu export sector is intensifying its networking promotion in the European market, following its representation at the CBI Network Conference of CEO called TOPIX, which started early this week.

TOPIX is a biennial event hosted by the Dutch Center for Promotion of Imports from developing countries of CBI.

PhilExport-Cebu president Jay Yuvallos together with PhilExport national chairman Paterno H. Dizon are now in the Netherlands to attend the important event, in order to strengthen the Philippines' exports penetration in the European market, PhilExport-Cebu announced yesterday.

The CBI's TOPIX conference is aimed at informing the top executives of Business Support Organizations (BSOs) on the latest developments in export marketing and trade promotion.

In this network event, experiences of participants are being exchanged, existing partnerships are strengthened and new network collaboration projects will be created.

This year's TOPIX will continue to build on the achievements of last year's TOPIX conference which was a huge success and covered the co-creation of an open platform where organizations may share best practices and collaborate in achieving common objectives such as, the increase of exports to European markets.

This year Philexport Cebu was invited to present its best practices with the rest of the world as it was successful in implementing four modules of CBI which are institutional development, export marketing management, market intel and market development.

Participants of TOPIX conferences are top executives of public and private BSOs from around the world.

After sending 40 local experts to Netherlands early this year, PhilExport-Cebu started to develop the Sectoral Export Marketing Plans (SEMP), for the different industries in Central Visayas.

The SEMPs is covering the six selected export sectors such as Food, Garments, Furniture, Home décor, fashion accessories, and medical tourism.

This program will be used by the Local Experts as their guide when they are fielded to help SME companies which do not have an Export Marketing Plan (EMPs) yet. —Ehda M. Dagooc