Real estate newbie bullish about “signature projects”

Eyeing the increasing remittances of overseas Filipino workers, a new player in Cebu’s dynamic real estate business sector is bullish in creating “signature projects” that would address the ever-changing market demands.

Paramount Property Ventures Inc., this four-year old real estate developer that spun off from a mining business is now looking at aggressively intensifying their position in Cebu’s real estate sector with a new project that embodies a new concept   dubbed as “smart living.”

PPVI president Abelardo Cañedo, Jr. said that their current waterfront community project in Tulay, Minglanilla called Fonte di Versailles features the industry’s one-of-a-kind smart living concept that provides a lifestyle and wellness living that answers the demands of the market at the same time providing convenience to their buyers.

With its Italian architectural theme, Fonte di Versailles exemplifies the principles of “ergonomics” in its floor plans, house designs and features taking into consideration the human factor of a home.

The development has four house models that include the formal Italian Renaissance Alessandra, and the three Italian-Mediterranean architectural model houses Delanna, Isabella and Gianina with prices that range from P6.8 million to P14.9 million.

After its construction kicked-off in the first quarter of this year, Fonte di Versailles is now undergoing massive land development and is targeted to be completed in the first quarter of next year.

The company’s business development consultant and sales and marketing head Boler L. Binamira, Jr. said that their units have escalated its pricing since they initially opened in June. Their Alessandra model for instance has increased from an initial pricing of P9 million to P14. 9 million and its recommended value has reached to around P20 million already.

Although still a young company in Cebu’s dynamic real estate industry, Paramount Property Ventures believes that with the uniqueness of their projects, they can survive the growing competition as they are already at par with major players.

“Real estate in Cebu is anchored on experience. The company may be new but the people working here have ample experience in the real estate industry. We are not bothered with competition. We may be new but we are already directly competing with big and major players in the industry,” said Binamira.

He said that the real estate sector is now in an upswing trend as OFW remittances are continually increasing amidst the slowdown in the global market, recessions and the rising cost of living. —Rhia de Pablo