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Freeman Cebu Business

Chery’s QQ named mini car of the year

- Rhia de Pablo -

Chery’s 2008 QQ unit was named as the “Mini Car of The Year” at the fourth annual C! Awards, a yearly award organized by the country’s top motoring journalists from a magazine that sets the standards for a car and verifies compliance by automobile manufacturers.

Ricky Lam, CEO and general manager of Iseway Motors Philippines, Inc. expressed the company’s pride in winning the prestigious award saying that, “the award demonstrates the fruit of Chery community’s great efforts here in the Philippines.”

Since it was launched last July 2007 in the Philippine market, the QQ has sold more than 1, 000 units already making it Chery’s longest running best seller.

“True to Chery’s philosophy of producing cars with cheerfulness, the QQ smiles while offering distinctive design, versatility and fuel economy,” said Lam.

Coupled with utilitarian and safety advantages, the QQ also comes with eye-catching styling and its design is deemed ideal for traveling and in providing stability.

In line with the thrust of providing motorist with lowered fuel consumption due to the high prices of gasoline, the QQ is also equipped with an ACTECO engine that delivers fuel economy making free-spirited driving possible.

Chery (pronounced as Quiri) is a Chinese trademark that aims to capture the Filipino market by offering world-class vehicles with innovative engineering designs and manufacturing quality while offering equivalent and excellent customer service and satisfaction.

Last year, the company achieved its historical milestone which reflected the domestic emergence of China's growing industrial strength as it sold a total of 381,000 passenger cars (PC) in the global market representing an increase of 24.8 percent over the previous year.

In the first half of this year, Chery achieved an overseas sales volume of 81,211 units representing an increase of 57.3 percent over the same period of 2007. This  accounted for 40.7 percent of Chery’s total sales in the first half of 2008, and of which completely built up (CBU) export reached to 47,240 units.

As a result, Chery ranked first among all passenger vehicle exporters from China with total export revenue exceeding $478,000,000, increasing by 53 percent.

 The tremendous growth in their domestic sales has demonstrated that an independently owned and domestic automotive company could successfully compete in the domestic market which had been historically monopolized by manufacturers that were joint ventures between Chinese and foreign manufacturers. Chery is now the leader among.

 Chery produces ten vehicle models: Eastar, Cowin, Tiggo3, A5, V5, QQ3, QQ6, Karry, Riich2 and A1, along with each model's auxiliary engines, transmissions, and other parts and components.

Right now, Iseway Motors, the exclusive distributor of Chery Automobiles in the Philippine market is offering its buyers a great deal on their vehicle purchase as they announced their extended warranty (EW) insurance program.

Covering all brand new units, they offer a five-year or a 150, 000 kilometer warranty as standard.

Among vehicle components covered in the EW program include engine (rocker assembly, inlet and exhaust valves), timing, belts, gearboxes (manual and automatic), and its continuous variable transmission (CVT).

CHERY

CHERY AUTOMOBILES

COUNTRY

ISEWAY MOTORS

ISEWAY MOTORS PHILIPPINES

MINI CAR OF THE YEAR

RICKY LAM

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