Aligning their product with the promotion of health and wellness, Winalite International Corporation’s Cebu stockist— Team Bayanihan Group aims to take away the skepticism of Cebuanos regarding networking and direct selling by highlighting their product’s health benefits instead.
Networking system is usually the marketing strategy utilized by companies selling different products from clothing to cosmetics, but due to its decline these days, Winalite International Corporation, the makers of Anion Sanitary Napkin is directly selling and promoting their product by utilizing the networking system through referrals in order to capture more market share in Cebu.
“Cebuanos have a different outlook with regards to direct selling and networking because they already have gained bad experiences from past investments. Usually, the public does not patronize a product if it is sold through networking,” said, Resel Resma, co-partner of the Team Bayanihan Group of Corporations, the stockist of Winalite here in Cebu and an independent distributor of Anion sanitary pads in the Visayas and Mindanao areas.
Winalite International is a global corporation with operations all over the world; their global headquarters is based in Guangzhou, China. For a short span of less than a year, the company has expanded aggressively to more than eight different countries in Asia and Russia. Its growth has amazed the entire industry with sales coming from more than 50 countries and distributors coming from Singapore, Malaysia, Taiwan, HongKong, Philippines, Indonesia, Thailand and even Russia.
Admitting that direct selling and networking is under difficult grounds these days, Resma revealed that their penetration with the Cebu market was not easy. “We’re not really into getting profit because we are not profit-oriented. On a business sense, if that’s the case, we would not have sold products like napkins. We are more concerned with promoting women’s holistic health. – Rhia de Pablo