Epson remains bullish on sustaining its market share

Despite the entry of cheap printer products in the market, Japanese printer market Epson Philippines Corporation is confident to sustain or increase its share in the Philippine market, banking on its established brand name and proven product quality.

Epson, battling off with its rival brand Hewlett Packard (HP), is getting the number one position from now and then. Last year, HP got the biggest share in the inkjet printer market, but Epson was able to snatch off the number one place in the second quarter of this year.

Epson product management senior association Heidi Co said the company is still confident to sustain the share of their products in the Philippine market, or increase it as the Philippine market now prefers to use pioneer and proven brands available in the market.

"We are still confident of our products. The corporate market for example usually would not settle for untested brands," Co said in a press conference.

Epson executives from Manila were in Cebu early this week to introduce the company's eight new printer and scanner products in the market.

These products are designed to cater the different market segment of printer consumers, from large corporations, to small office and home office (SOHO), to housewives.

One of the company's highlight products is the introduction of PictureMate 100 printer, a portable photo printer that targets a wide range of users from the amateur photographer to young couples and parents who require the convenience of stand alone or direct printing.

A one-touch Personal Photo Lab solution, the PictureMate 100 allows users to connect directly from digital cameras, producing excellent photo lab quality 4R BorderFree photos at an economical price.

Other products introduced by Epson in Cebu, include; Stylus CX3700, Stylus CX4100, and Stylus CX4700, these are three of Epson's latest SPC offerings that are set to provide cost-conscious general home and SOHO users, small to medium-scale businesses and advanced users a more powerful tool for ensuring improved quality printouts at a price that's well within reach, Co said.

Another new product is the Epson Stylus C87, which is designed specifically for value-driven customers who require an advanced printing solution, quick and easy printing of documents while at the same time allowing for printing of higher-quality photos.

Together with the new printer products, Epson also introduced two new scanners in the market. These are the Epson Perfection 3590 Photo, and Epson Perfection 4490 Photo.