Local entrepreneur invests P1M on Orange Drew juice franchise

Entrepreneur Mars Benitez has invested over P1 million to set up an Orange Drew juice manufacturing plant in Mandaue City.

This is to take advantage of the strong demand for safe juice product that caters to the mainstream market.

Benitez Orange Drew factory, operated by AERMG Manufacturing Corporation can produce 800 galloons of juice daily, servicing the areas of Mandaue City and Talamban.

Benitez' franchise operation of Orange Drew juice product is the sixth plant that opened in the last few months in Cebu, while there are already 15 franchisees nationwide.

Orange Drew is a juice product that will be widely available in the side streets, wet markets, carenderias, terminals, canteens, school premises and other areas that comes in a 5-galloon (dispenser) and can be bought by retail through a distributor.

Conceptualized by Cebuano-owned Alternative Foods Manufacturing Corporation, the company's vice president and director for manufacturing, Andrew Quiñones said this will uplift the quality of beverage products that is consumed by the mainstream market

Orange Drew is another original Cebu business concept that hits the Philippine beverage market providing affordable and decent health drinks to the masses.

According to Benitez, his plant, which recently opened last week has now four dealers and 10 agents. He is planning to expand the number of dealership and marketing agents in the next few months.

Orange Drew juice product is processed carefully in its plant in Guadalupe using "Reverse Osmosis" water requirement, in order to assure safety to the consumers.

A carenderia owner for instance, or small sidewalk vendor can be a distributor of Orange Drew product with an initial capitalization of P347, including already a table-top-dispenser, and a 5-galloon Orange Drew juice to be marketed in retail, and this can be refilled anytime.

The business, which only started in November of last year, is now hitting the Metro Cebu areas, and slowly hitting some parts of the country, through its franchise offer.

"Healthy drink alternative is now the trend, not only for the upscale and middle end markets, but also to the mainstream consumers. We are giving this opportunity for them to satisfy their thirst through healthy and safety drink alternative," Quiñones said in an earlier interview with The Freeman.

The company is using an Orange extract imported from Australia, and eventually Orange Drew with introduce another variant for juice products.

In this health-conscious generation, Quiñones said the company has seen the need to serve the masses, as this majority market segment in the Philippines is worth for decent beverage alternative, rather than availing what is only available for their budget, without counting the safety factor.