Smart unboxes latest digital products, services

MANILA, Philippines — Following its rebrand last month, Smart, the country’s leader in mobile, has unboxed its latest slew of innovations that aims to change the way Filipinos connect, enrich their passions and ultimately optimize their digital life.

“Smart has built a legacy of bringing mobile innovations into the life of all Filipinos, and with the digital wave upon us, we have come up with innovative products and services to bring the real-life benefits of connectivity to as many Filipinos as possible,” said PLDT and Smart Chairman and CEO Manny V. Pangilinan.

“Our multi-pronged efforts range from bringing the smartphone to the hands of more digital newbies, to providing the most awesome content for young digital natives, to making sure that everyone will enjoy the best data experience. Our goal is to make sure no one gets left behind by this digital shift,” said Smart Wireless Consumer Operations Head Katrina Luna-Abelarde, who led the aptly titled Smart Unbox presentation at Shangri-la at the Fort.

Kickstarting the digital life

Championing digital inclusion, Smart introduced its bigger and better Smartphone Prepaid Kit at only P1,288, making it easier for Filipinos to connect to mobile internet and get accustomed to using online apps and services. For those with multiple gadgets, sharing connections is also now a lot easier with Smart Bro Pocket WiFi, available at only P888. 

PLDT-Smart EVP and Consumer Group head Ariel Fermin talks about Smart Life Smart/Released

Because speed and size matter in the online world, Smart also announced its Super SpeedLTE SIMs as well as Giga Surf 50, its biggest data offer with 1GB data for surfing and apps, plus free 300MB for video streaming on YouTube and iflix, valid for three days at only P50. As an innovative feature, this 1GB data can be shared with other prepaid subscribers through Smart’s Pasadata service.

Putting customers first

Keeping customers at the center of everything it does, Smart has teamed up with Twitter to further enhance its customer experience via @SMARTCares with live feedback and a faster response system. Smart is the first brand in the Philippines to use Twitter as its main Customer Service touch point for customer care needs and account inquiries in real time.

To help subscribers maximize their data experience, Smart is powering Marty the Smarty, everyone’s go-to guy for all kinds of questions and concerns about mobile data and the internet, accessible via his website www.martythesmarty.com and official account on Twitter @askmartysmarty.

Smart also further enhanced its My Smart mobile app so prepaid and postpaid subscribers can manage their accounts 24/7—anytime and anywhere. Downloadable on Google Play Store and iTunes, this simple and convenient app also allows subscribers to register and check the status of promos, load up their account and even redeem perks.

Creating rich digital and real-life experiences

To create rich experiences for subscribers, Smart unveiled its “Own It” campaign, a platform that encourages everyone, especially the youth, to share their passions to the world, giving them a voice larger than themselves.

Under this campaign, Smart has teamed up with YouTube for Smart Launchpad, a program to help budding content creators upload their own work and broadcast it to the world via Upload Stations all over the country. Smart will be tapping industry experts for workshops that will lead to a selection of the most deserving content creators to fly to Los Angeles for a once-in-a-lifetime experience of collaborating with the biggest YouTube Stars.

Along with MCA Music, Smart also kicked off Smart Music Live! on July 14 in a free-for-subscribers concert featuring Ely Buendia, Up Dharma Down and Nathan Sykes at the Smart Araneta Coliseum. Smart Music Live will also feature perks and meet-and-greet events for upcoming concerts of hit artists like Selena Gomez on July 31; In the Mix featuring Third Eye Blind, Panic! At the Disco, James Bay, Elle King and Twin Pines on August 18; and Shawn Mendes in October.

Rounding off Smart’s major announcements is the Smart Life app, a breakthrough app featuring daily exclusive digital perks, videos, music and games for mobile users.

Currently on its initial phase, the app will roll out exciting new functionalities as well as host top-rated content from D5 Studio, feature sports coverage such as FIBA and the upcoming Olympics, and other compelling digital content created for and by users for even more delightful experiences.

Most extensive and data-capable network

“At the center of all these new products and services is our effort to transform our networks into the country’s most extensive and data capable infrastructure, so we are able to deliver faster, more reliable and more affordable Internet services across the country,” Pangilinan added.

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