LINE global community is now 400-M strong

MANILA, Philippines - As LINE enthralls more Filipinos with its colorful combination of features and services, the mobile messaging app’s global community continues to post unprecedented growth as it recently surpassed 400 million users.

Since its launch in 2011, LINE has grown into a global communication app that lets users communicate through voice and video calls, as well as stickers and text messages.

“One of our goals for 2014 is to reach over 500 million users and today we have been able to reach the milestone of 400 million,” said Akira Morikawa, CEO of LINE Corp. “I would like to thank all our users and supporters for their help so far.”

Behind growing user bases in North America, Europe, and Southeast Asia, the number of LINE’s daily new users has reached a record-breaking pace of 1.7 million per day, indicating rapid worldwide growth.

Alongside the rising number of users, the volume of communication made through LINE has also skyrocketed. Since the start of 2014, records have been set for the daily usage of chat messages (10 billion/day), sticker messages (1.8 billion/day), and phone calls (over 12 million/day).

Morikawa said, “Along with the rapid proliferation of smartphones, the level of competition in the global communication app market has become fiercer than ever, and is only intensifying every day. We believe that this shows that messaging services have become the crux of our mobile society, and demonstrates their incredible worth.”

To separate itself from other messaging apps in the market, LINE continuously innovates new features and services. In the Philippines, it recently introduced LINE Call, a new function that allows users to call landlines and cellular phones at affordable prices. By boosting its multi-functionality with features like this, LINE hopes to increase its value for Filipino users.

Morikawa said, “With all of this in mind, LINE aims to further its growth and become the world’s top communication infrastructure, taking on many new challenges along the way.”