New LINE Theme Shop lets you decorate your messaging experience

MANILA, Philippines - LINE, the world’s leading mobile platform with over 350 million users, has unveiled its new Theme Shop for Android and iPhone users in the Philippines.

Through the store, Filipinos can purchase themes that decorate their LINE chat visuals with LINE characters Leonard and Sally. What’s more, the themes of the ever popular Cony and Brown are still available to users for free.

Since first being introduced in June 2013, LINE Themes have been downloaded more than 200 million times by users around the world to add a personal and colorful touch to their LINE interface.

“The Theme Shop already offers a wide variety of themes centered on the beloved characters of LINE,” said Greg Kim, senior manager of LINE Plus Corp.

“In the next months, we will be adding Hello Kitty and Rilakkuma themes, and we promise to deliver more fun-loving motifs as the year progresses,” Kim added.

Filipino users can also purchase themes from the LINE Web Store (http://store.line.me) and send them as gifts to their LINE friends.

The Firefox OS platform has been gaining particular traction among smartphone users, including Filipinos. In line with that, the mobile messaging app has continued to expand its reach and is now available on the Firefox Marketplace.

“We are glad to welcome Firefox users in the Philippines to LINE,” said Kim. “One of our main goals is to advance our accessibility to more Filipinos, so they can enjoy LINE’s unparalleled mobile platform services.”