Xperia X10 mini named 'European Mobile Phone'

LONDON — Sony Ericsson announced that the Xperia X10 mini has been named “European Mobile Phone 2010-2011” by the European Imaging and Sound Association (EISA).

The Xperia X10 mini was chosen for its unique combination of compact size and excellent performance with a comprehensive range of features.

The recognition highlights Sony Ericsson’s commitment to deliver smartphones optimized for communication and entertainment through its Sony Ericsson Xperia smartphones.

Editors from 50 special interest magazines across Europe singled out the Xperia X10 mini as their number one mobile phone, highlighting the mobile phone’s style and design features and the easy way it can be used to communicate with just one hand.

The Sony Ericsson Xperia X10 mini earlier received the prestigious Red Dot Product Design Award 2010.

The official award citation from the EISA jury reads: “Xperia X10 mini from Sony Ericsson is a very small and stylish mobile phone. Nonetheless, it delivers excellent performance with a comprehensive range of features such as GPS, Wi-Fi, 3G and a five-megapixel camera with flash.”

It adds: “The phone runs on the Android platform and offers users the full benefits of a much larger device although its touch-screen size is just 2.55-inch (6.48 cm). Its small size and weight and variety of vivid case colors make it perfect for introducing the fairer sex to smartphone technology.”

“We are delighted Sony Ericsson has been recognized for refining the smartphone user experience,” said Timo Maassmann, global product marketing manager of Sony Ericsson.

“Over time, the relationship people have with their mobile phones has changed significantly. Consumers have moved away from using them as pure communication tools to creating a more personalized entertainment experience. As a result, mobile phones were growing in size. Sony Ericsson has identified the need for a compact and powerful mobile phone with all the benefits that come from a smartphone platform,” Maassmann added.

The stylish human curvature design of the Sony Ericsson Xperia X10 mini, combined with touch navigation optimized for compact screens, offers users the easiest way to connect and communicate with one hand. 

The credit card-sized handset enables consumers to co-create an experience that is as individual as they are. The clever graphical user interface, with four customizable touch corners and intuitive navigation, opens up limitless possibilities and access to favorite applications and Web links with just one touch.

Consumers can build a unique mobile phone experience and download games, movies, music and more than 90,000 of free and best-selling applications at Android Market (subject to market availability).