Everybody still loves LG Cookie

MANILA, Philippines - Sociable, enjoyable and affordable, Cookie meets its lovers of all ages, from baby-on-solo to whole family with “lolo” in various malls nationwide.

“It’s obvious,” says Raymond Hernandez, corporate marketing head of LG Electronics Philippines, “everybody still loves Cookie.”

The Cookie fever is spreading even more with the LG’s “Let’s Continue the Cookie Revolution” campaign. From Baguio to Davao, thousands of people catch the LG Cookie mascot on its toes as it roams around various SM malls nationwide. Lucky spotters can take their most wacky, creative and cool snapshots with the LG Cookie mascot.

The Cookie mascot campaign epitomizes the characteristics of the LG Cookie Series of being sociable, enjoyable and affordable. Cookie Wi-Fi (LG KM555), Cookie Ultima (LG GT505), and Cookie Pop (LG GD510) comprised the first new set of Cookie series, while Cookie Fresh (LG GS290) came as a fresh addition recently.

Dedicated websites — www.lgcookie.ph or myLifesGoodPH Facebook page - have been set up to facilitate easy uploading and sharing of photos for a chance to participate in the competition.

The online sites ask participants to upload their cute and enjoyable photos with the LG Cookie mascot and encourage their friends to join in on the fun by voting for their most favorite entries.

Hernandez says LG reinvents and finds innovative ways to relate closely with their customers.

“With social networking site Facebook, we sought to make an online community wherein people can interact and share with each other their experiences with Cookie phones and the Cookie mascot as a means to spread the fun experiences and frenzy here in our local arena,” he says.

The most popular photos will be judged based on votes from Facebook users which will be allotted 60 percent, and the creativity of the pose with the LG Cookie mascot which accounts for 40 percent of the final score.

Prizes for the top three winners are: Cookie Ultima, first place; Cookie Pop, second place; and Cookie Wi-Fi, third place.