LG unveils sub-P12,000 full touch-screen handset

LG Electronics, a global leader and technology innovator in consumer electronics, unveiled recently its new P11,900 LG KP500 full touch-screen mobile phone.

The affordably priced new LG handset, also dubbed LG Cookie, features the latest touch technology and features found in existing high-end full touch-screen phones currently available in the market.

“The feedback we receive from consumers around the world indicate that there are more people who wish to try the latest touch-screen phones,” said Jeff Hong, president and CEO of LG Electronics Philippines.

“We want to reach out to this group and the LG KP500 is our answer to deliver a high-quality full touch-screen phone that is easy to use and much easier to afford. Within reach of many consumers, we hope that more people will experience the joy of using the latest touch-screen technology with the LG KP500,” he added.

Since the first full touch-screen phone, the Prada Phone by LG, arrived in the market, LG has been advancing touch-screen technology in new phone models that suit different consumer needs such as the LG Viewty, the five-megapixel camera phone with full touch- screen providing a complete new viewing enjoyment.

With continuous advances in touch-screen technology, the LG KP500 includes LG’s latest precision refinements for this advanced human interface.

Slim, stylish and lightweight, the LG KP500 is a quad-band GSM phone that can be operated in 39 languages. But no matter what language one speaks, the vivid and intuitive user interface of the LG KP500 is simple for anyone to understand with vivid icons on the wide three-inch screen. 

The LG KP500 has the latest user interface that allows the user to attach a friend’s photo for the speed dial feature and then page through the portraits and touch the friend to be called.

“We optimized the user interface to keep the tactile operations smooth and simple which is necessary when you’re opening up a new technology to a wide group of people,” said Hong.

With such ease of use, LG expects to broaden the base of touch-screen handset consumers not only in the Philippines, but also around the world.

The LG KP500 has an embedded stylus pen concealed in the base that can be easily removed for the advanced handwriting recognition program that allows the user to write memos and text messages, and also edit photo images by touching the screen with the pen tip.

The QWERTY onscreen keyboard slides into view when the LG KP500 is held horizontally, and the auto-rotating display always shifts images or documents for proper viewing no matter which way the handset is turned.

Also packed into the LG KP500 are a three-megapixel camera, MP3 player, FM radio, calendar, clock and motion-sensor games that are played by turning, flipping, and shifting the handset for a more active and fun gaming experience.