Smart Gold introduces high-value Lite Plans

Mobile subscribers have become more value-conscious and now expect better service from their operator at lower cost.

In response, Smart Communications Inc. introduced the Smart Gold Lite, a mix of industry-first postpaid subscription plans that are low-cost and high-value, and answer the evolving needs and preferences of subscribers.

“It is no longer about getting the specific handset model that they want, which drives them to sign up for a particular postpaid plan. Our experience shows they will sign up for a plan, whether or not it comes with a handset, only if it is affordable and within their monthly budgets,” said Annie Naval, Smart head of consumer acquisition, loyalty, and marketing services.

The Smart Gold Lite plans put a premium on real value for money, and start at as low as P300. For only P300 a month for a SIM-only plan, subscribers enjoy the lowest calling rate of only P2 per minute to other numbers in the Smart network, or as much as 150 minutes of on-net calls, and 75 free text messages.

Unlike the low-cost plans of other providers, subscribers who avail themselves of Smart Gold Lite Plan 300 enjoy a credit limit of up to P500 and don’t need to top up with any other load denomination to call or text other networks.   

Given the steadily increasing mobile penetration in the country, handset manufacturers have been churning out new models of varied features one after the other, and reseller stores and booths have been sprouting all over. These have driven down the prices of devices, and have spurred the accessibility of handsets everywhere.

With the Smart Gold Lite Plan 300, they have the freedom and flexibility to obtain their desired handset elsewhere and avail themselves only of the Smart Gold SIM to start enjoying postpaid service.

“The Smart Gold Lite Plans answer the needs of subscribers who want the real postpaid experience of affordable rates, uninterrupted signal at any time of the day, widest coverage, and a relevant mix of value-added services,” Naval said.

Smart Gold is a pioneering postpaid brand that offers a wide variety of monthly plans, all offering free airtime and SMS. 

Smart Gold subscribers enjoy access to high-speed, mobile Internet and other state-of-the-art services via 3G and HSDPA, and advanced mobile commerce tools, among others.

For more information on Smart Gold Lite Plans, visit the nearest Smart Wireless Center or log on to www.smart.com.ph/Gold.