Mobile multimedia has potential in RP
Top international executives of Ericsson recently participated in a workshop to discuss technological developments and issues in the global mobile communications industry affecting the telecommunications landscape in the
Spearheaded by Ericsson Phils.’ multimedia and systems integration head Lars Dahlberg, the workshop was participated in by Ericsson officials from
The one-day event, held at the Peninsula Manila in
Ericsson officials who gave presentations included sales development of multimedia and telecom management director Daghan Fellahoglu, sales development director Andrew Ng, and Vishnu Singh of the company’s consumer insights group.
One of the key issues discussed was the prospect of mobile multimedia applications for a low-ARPU (average revenue per unit) market such as the
Also discussed were other technological developments that could affect the growth of the local telecoms industry such as mobile media advertising, mobile TV, mobile Internet, and music-related mobile services.
Ericsson executives see tremendous potential for mobile TV and mobile Internet in the
They also noted increasing consumption of multimedia services among the youth.
Dahlberg said, “We see a bright future for the telecommunications industry and the mobile multimedia business in the
“We see Filipino consumers embracing mobile multimedia services, including IPTV (Internet Protocol Television), interactive advertising, mobile music, and other converged services. As part of our commitment to provide state-of-the-art communications technology to the public, Ericsson will continue to bring these services and create exciting and outstanding user experiences for Philippine consumers,” Dahlberg added.
- Latest
