Siemens’ SX1 changes the face of mobile telephones

Siemens Information and Communication Mobile (Siemens mobile) recently launched an instant design classic with its next-generation mobile phone – the SX1.

A unique keypad arrangement, outstanding design and the world’s most powerful suite of features and applications for its size set the SX1 apart from other handsets – perfect for the most demanding mobile phone consumers.

The SX1 has strips of keys built in to each side of the phone, instead of an ordinary keypad, to give it a sleek shape. This design innovation also shifts the large, 64K color high-resolution screen into the center of the device without compromising overall size as the SX1 only weighs 116 grams.

Embedded discreetly underneath the screen are central navigation keys which help make the features of the SX1 even easier to navigate in the usual portrait mode or, if the application supports it, in landscape mode.

Powerful as it is beautiful, the SX1 hosts the ultimate entertainment and business package. Features packed into a slender 99-centimeter volume frame include built-in video player, camcorder, music player and FM radio; rich unlimited gaming supported by Series 60 of Java (J2ME); and a full set of business applications directly comparable to a normal PDA, including local and wireless synch.

By combining the latest entertainment and business technology, the SX1 is perfect for those who "work hard, play harder."

Lavenia Perez-Revilla, Siemens Mobile country manager for the Philippines, said this is another exciting world-first for Siemens mobile.

"A unique design with the power to match its beauty, we believe the SX1 will build on the huge success of the SL45i, our breakthrough mobile MP3 phone. The SX1 is perfect for truly demanding consumers who want to make the most of 2.5G services like video MMS and over-the-air (OTA) downloads of applications and content. It is the new standard for next-generation phones," she said.

Built on the open-source Symbian platform, the SX1 features a tailored Siemens mobile version of the Series 60 interface and application platform. This enables ease of use and also lets consumers personalize their phones with a huge choice of downloadable content and applications.